Moz vs Sitebulb Comparison 2026
Moz bundles rank tracking, a link explorer and keyword research into one subscription, at $49 a month for a single site. Sitebulb crawls a site and explains the technical issues it finds, at $18 a month for one user and 10,000 URLs an audit. These answer different questions rather than competing directly. Moz tells you how you rank and who links to you. Sitebulb tells you what is technically broken on the site itself, and a serious SEO practitioner often needs both running alongside each other.
At a glance
- Sitebulb starts cheaper, at $18.
- Neither has a free tier.
Side by side
Moz | Sitebulb | |
|---|---|---|
| Starting price (they differ) | From $49 | From $18 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
Moz
Rank tracking and link data from Moz Pro
Moz has been measuring domain authority since the metric was invented, and its rank tracking, link explorer and keyword research still cover what a content site needs to watch. Its free browser extension is what most people meet first. The index is smaller than Ahrefs', and the entry plan is priced for one site rather than for an agency.
Our note
The entry price is the argument, at $49 a month for a single site against what Ahrefs and Semrush charge. The link index behind it is smaller. Buy it for rank tracking and check backlinks somewhere else.
Only on this side
- Covers research & trends
Sitebulb
A crawler that explains what it found
Sitebulb crawls a site and returns prioritised issues with an explanation of why each one matters, which is the difference between this and a spreadsheet of URLs. Crawl maps draw the structure of a site as a picture. JavaScript rendering is on every plan rather than reserved for the dearest. The desktop product audits ten thousand URLs at the entry tier, so anybody auditing a large site is looking at the cloud version instead.
Why people weigh these two
- Sitebulb instead of Moz
- Sitebulb crawls a site and explains each technical issue in plain language, built for an audit rather than for tracking rank over time.
- Moz instead of Sitebulb
- Moz Pro brings rank tracking and link data at $49, with site crawling included.
Which one should you pick
Pick Moz if the job is rank tracking, backlink data and keyword research, and you want it cheaper than Ahrefs or Semrush while accepting a smaller link index in return. Forty nine dollars a month covers a single site, with the free MozBar browser extension useful even without a subscription.
Pick Sitebulb if the question is technical: why pages are not indexing, where duplicate content is hiding, what a crawl map reveals about orphaned pages. Lite is $18 a month for one user and 10,000 URLs an audit, cheaper than Moz, though it does no keyword research or backlink tracking of its own.
Common questions
- Are Moz and Sitebulb doing the same job?
- No. Moz researches keywords, tracks rank and reports on backlinks. Sitebulb crawls a site and explains technical issues it finds. Many SEO workflows use a research tool like Moz alongside a crawler like Sitebulb rather than choosing only one.
- Which is cheaper, Moz or Sitebulb?
- Sitebulb, at $18 a month for Lite against Moz's $49 a month entry plan. They are priced for different jobs, so the cheaper option matters most once you know which problem, ranking or technical health, you are solving first.
- Does Sitebulb track keyword rank like Moz does?
- No, its listing states plainly that anybody wanting keyword research or content guidance needs a different product. Moz's rank tracking and Link Explorer are the tools built for that, while Sitebulb stays focused on crawling and technical audits.
- Does Moz crawl a site for technical issues the way Sitebulb does?
- Not to the same depth. Moz's tools centre on Domain Authority, backlinks and rank tracking rather than a full prioritised technical crawl. Sitebulb's whole product is explaining roughly 300 checks with why each one matters, which Moz does not attempt.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.