Moz vs SE Ranking Comparison 2026
Moz prices its entry plan for one site at $49 a month, the cheapest way into rank tracking and link data in this category, though the link index behind it is smaller than the larger suites. SE Ranking starts at $129 a month, or $103.20 billed annually, for ten projects with the full toolkit already included: rank tracking, keyword and competitor research, backlink checks, site audits and white-labelled reporting. SE Ranking costs well over double Moz's entry price but covers ten sites to Moz's one and needs no agency tier for client-ready reports. The choice is between Moz's cheaper single-site entry and SE Ranking's pricier all-in-one built for managing several clients at once.
At a glance
- Moz starts cheaper, at $49.
- Neither has a free tier.
Side by side
Moz | SE Ranking | |
|---|---|---|
| Starting price (they differ) | From $49 | From $129 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes |
Moz
Rank tracking and link data from Moz Pro
Moz has been measuring domain authority since the metric was invented, and its rank tracking, link explorer and keyword research still cover what a content site needs to watch. Its free browser extension is what most people meet first. The index is smaller than Ahrefs', and the entry plan is priced for one site rather than for an agency.
Our note
The entry price is the argument, at $49 a month for a single site against what Ahrefs and Semrush charge. The link index behind it is smaller. Buy it for rank tracking and check backlinks somewhere else.
SE Ranking
The full SEO toolkit at a smaller price
SE Ranking does rank tracking, keyword and competitor research, backlink checks and site audits, and prices them well under what the two market leaders charge for the same list. It has since added tracking for what the AI answer engines say about a brand. Agencies use it because reporting and white labelling are built in rather than sold on.
Our note
SE Ranking is what you buy when Ahrefs and Semrush are right and also twice the price. The add-on list is where the cost creeps back, so price the agency pack in before comparing.
Why people weigh these two
- SE Ranking instead of Moz
- SE Ranking bundles the full SEO toolkit Moz Pro covers, including rank tracking and link data, in one subscription.
- Moz instead of SE Ranking
- Moz Pro tracks rankings and backlink data starting at $49, narrower than SE Ranking's bundle of audits, competitor research and white-labelled reporting, with no free tier either.
Which one should you pick
Pick Moz for a single content site that mainly needs rank tracking and a link check, at the lowest entry price in this comparison, $49 a month. Its own listing is candid that the link index is smaller than the bigger suites, so treat backlink analysis as a job for elsewhere.
Pick SE Ranking if you are managing several sites or clients and want the full toolkit, including white labelling, without paying what Ahrefs or Semrush charge for it. The entry plan is $129 a month, or $103.20 billed annually, for ten projects, though the add-on list, an agency pack, AI answer tracking, extra API credits, is where the price creeps back up, so total those before comparing the headline figure to Moz's.
Common questions
- Which is cheaper, Moz or SE Ranking?
- Moz, at the entry tier: $49 a month for one site against SE Ranking's $129 for ten projects. Per project, though, SE Ranking is the better value, and it bundles keyword research, backlinks and site audits that Moz's cheapest plan does not include at that price.
- Does Moz include white-labelled client reporting like SE Ranking?
- That is not described in Moz's listing. SE Ranking builds white labelling into its plans directly, which is why agencies pick it, letting client reports carry their own name without a separate agency tier.
- How many sites does each plan actually cover?
- Moz's $49 entry plan covers a single website. SE Ranking's $129 entry plan covers ten projects, which is the bulk of why its headline price is higher despite costing less per site managed.
- Does SE Ranking's price stay at $129, or do costs add up?
- Costs can add up: several features are sold as add-ons rather than included, an agency pack at $69 a month, AI answer tracking from $71.20, and extra API credits at $45. Moz's pricing is simpler, though its own listing recommends checking backlinks somewhere else regardless of tier.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.