Making the work
Growing an audience
Running the business
Moz is a full SEO suite: rank tracking, a backlink index and keyword research, priced from $49 a month for one site up to $299 for the largest plan. RacoonDR does one narrow thing: it reads and charts a site's Ahrefs Domain Rating over time, a different metric from Moz's own Domain Authority, free indefinitely for unlimited domains tracked, or $5.99 a month, or $4.49 billed yearly, to stop carrying a badge on the public page. RacoonDR's own listing is direct that it is not a substitute for the research tools: anybody doing keyword research or auditing a backlink profile needs the full suite instead. These answer different questions rather than competing for the same budget.
Moz | RacoonDR | |
|---|---|---|
| Starting price (they differ) | From $49 | From $5.99 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes |
Rank tracking and link data from Moz Pro
Moz has been measuring domain authority since the metric was invented, and its rank tracking, link explorer and keyword research still cover what a content site needs to watch. Its free browser extension is what most people meet first. The index is smaller than Ahrefs', and the entry plan is priced for one site rather than for an agency.
Our note
The entry price is the argument, at $49 a month for a single site against what Ahrefs and Semrush charge. The link index behind it is smaller. Buy it for rank tracking and check backlinks somewhere else.
Only on this side
Domain Rating tracked daily, with a badge
RacoonDR watches one number, the Ahrefs Domain Rating of a site you own, and keeps the history so a month of link building can be told apart from a quiet one. A check needs no account. Every domain checked gets a public page with a chart, a global rank and the domain age, and the badge is the business model rather than a decoration: display it and the link on that page turns followed, or pay to skip it. What it does not do is the research, so anybody who needs the keyword and backlink data itself still needs the tool the number comes from.
Pick Moz if the job is the research itself: keyword tracking, a backlink index with spam scoring, and Domain Authority, the metric it invented and that still shows up in sponsorship conversations. The entry plan is $49 a month for one site, and the free MozBar extension needs no account at all.
Pick RacoonDR only for the narrow job it actually does: watching a site's Ahrefs Domain Rating move over time without paying for the suite that number comes from. Tracking is free and uncapped on every plan; the money buys going without the public badge, three domains free or fifteen at $5.99 a month. It does no keyword research and no backlink auditing of its own, so pair it with Moz or a similar tool rather than expecting it to replace one. CloutStack and RacoonDR share an owner, worth knowing when weighing this page.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Data export | Not stated | Not stated |
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| Their cut | None | None |
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| Runs on | Web | Web |
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| Covers | SEO & Discovery, Research & Trends | SEO & Discovery |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
CloutStack and RacoonDR have the same owner, so read this listing knowing whose product it is. It is here because it fits the category and publishes its prices, which is the same test every other listing had to pass, and the link out is followed rather than a tracking link. Weigh the write-up accordingly.