Moosend vs Sendy Comparison 2026
Moosend is a hosted subscription with automation, segmentation and landing pages bundled in, no free plan, then $7 a month billed annually after a 30 day trial. Sendy is self-hosted software bought once for $69, sending through Amazon SES at roughly $1 to $1.60 per 10,000 emails. Moosend needs no setup at all and stays cheap at the entry price. Sendy costs more effort to run, a server and Amazon SES configured yourself, but becomes the cheaper option at real volume once the one-time purchase is paid off.
At a glance
- Moosend starts cheaper, at $7.
- Neither has a free tier.
Side by side
Moosend | Sendy | |
|---|---|---|
| Starting price (they differ) | From $7 | From $69 |
| Pricing model (they differ) | Free trial, then paid | One-time purchase |
| Free tier | No | No |
| Billing (they differ) | Monthly or annual | One-time purchase |
| Free trial | 30 days | Not stated |
| API | Yes |
Moosend
Email marketing with automation on every plan
Moosend puts automation, segmentation and landing pages on its single paid tier rather than staging them across four, so the price rises with list size instead of with features. Subscribers are the meter. A thirty-day trial runs without a card, which is longer than most of this category offers and long enough to migrate a list and actually send. There is no permanent free plan underneath it, so the trial is a deadline rather than a fallback.
Our note
The absence of a free plan is the thing to notice, because everything else here is priced like a tool that has one. Take the trial seriously and migrate a real list during it, since a half-hearted look will not tell you whether the automation is what you needed.
Sendy
Self hosted sending on top of Amazon SES
Sendy is a PHP application you install on your own server, which then sends through Amazon SES at Amazon's rates rather than at a newsletter platform's. You buy the software once. At a list size where a hosted platform starts charging hundreds a month, the arithmetic is what people come for, and the cost is that hosting, deliverability and upgrades are now yours.
Why people weigh these two
- Sendy instead of Moosend
- Sendy is a one-time $69 purchase run on your own server through Amazon SES, for someone who would rather own the sending infrastructure than pay monthly.
- Moosend instead of Sendy
- Moosend puts automation on every plan from $7.
Which one should you pick
Pick Moosend if you want a hosted tool with automation and landing pages included, and no server to think about. Pro is $7 a month billed annually, with a 30 day trial long enough to migrate a real list before deciding, though the meter never really stops once you commit.
Pick Sendy if the list has grown large enough that a recurring subscription has become real money, and you are willing to run a server and set up Amazon SES yourself. Sixty nine dollars once is the entire software cost, and Sendy's own listing puts the crossover at roughly ten thousand subscribers, above which the arithmetic clearly favours it.
Common questions
- Which is cheaper, Moosend or Sendy?
- It depends on scale and time horizon. Moosend costs $7 a month billed annually with no setup required. Sendy costs $69 once plus small ongoing Amazon SES charges, which becomes cheaper than Moosend's recurring fee once a list is large enough and run for long enough.
- Do I need to run a server for either of these?
- Only for Sendy, which requires installing software on your own server and configuring Amazon SES before sending. Moosend is fully hosted, so no server setup is needed to start a campaign.
- Does Moosend include automation the way a hosted tool should?
- Yes, automation, segmentation and landing pages are bundled into its single Pro tier rather than staged across several plans. Sendy's listing describes autoresponders and drip campaigns too, but as a self-hosted tool rather than a managed, automatically updated service.
- Is there a free trial for either?
- Moosend offers 30 days with no card required, long enough to migrate a real list. Sendy is a one-time purchase rather than a subscription, so there is no trial in the same sense, only the $69 cost of the software itself.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.