Growing an audience
Running the business
Both cover link in bio. Here is what separates them on price, billing, what you can take with you, and coverage.
| Milkshake | Zaap | |
|---|---|---|
| Starting price | From $2.99 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | iOS, Android | Web |
| Covers | Link in Bio, Website Builders | Link in Bio, Digital Products & Storefronts, Email Marketing & Automation |
| Works with | TikTok, Instagram | TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
A link in bio site you build on your phone
Milkshake is built as a phone app rather than a website with a mobile view, so the whole thing is thumb-sized cards you swipe between while sitting on a bus. Hosting is free forever and the free plan carries unlimited links. Everything happens on the phone, which means there is no desktop editor when you want to write anything long.
Only on this side
A bio link with a shop and a mailing list
Zaap is a link-in-bio page that also sells digital products and sends the email, so an audience arriving from a profile can be captured and sold to without a second subscription underneath. The free plan builds the page and collects addresses. Paying removes the Zaap branding and turns on the store, the blog and the sending.
Our note
The reason to pay for this over Linktree is the mailing list, because an address you own outlives a platform's algorithm and a bio link does not. If nothing is being sold and no list is being built, the free tiers elsewhere are the same product.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.