Matomo vs PostHog Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Both have a genuinely free tier.
Side by side
Matomo | PostHog | |
|---|---|---|
| Starting price | From $26 | Not listed |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Usage-based |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export | Everything, in an open format | Everything, in an open format |
| Their cut | None | None |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Matomo
Web analytics you can host yourself and keep
Matomo answers the same questions as the analytics everybody already runs, with the difference stated on the page: the data belongs to whoever installs it. Two ways to run it sit side by side, a cloud subscription priced on monthly hits and an on-premise build that costs nothing to license. Heatmaps and session recordings are sold as additions rather than bundled. Self-hosting means owning a server and the upgrades that come with it, which is the real price of the free option.
Our note
Take the cloud plan unless somebody on the team already runs servers, because the free version's cost is measured in maintenance rather than money. Compare against Plausible and Fathom on hits rather than features, since all three answer the same questions and only the pricing shape differs.
PostHog
Product analytics billed by the event
PostHog bundles product analytics, session replay, feature flags and surveys and bills each of them by usage rather than by seat, so a team of ten costs the same as a team of one at the same volume. The first million events each month cost nothing, and that allowance survives an upgrade. Billing limits can be set per product, which is the guard against a viral week arriving as an invoice. The event rates are quoted to five decimal places, so working out a monthly figure takes arithmetic rather than reading.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.