Making the work
Growing an audience
Running the business
Mangools bundles keyword research, SERP analysis and rank tracking into one interface, at $37.70 a month on the annual plan with per-day request caps. Sitebulb crawls a site and explains what it finds, prioritising technical issues rather than dumping a list of URLs, at $18 a month for one user and 10,000 URLs an audit. These answer different questions. Mangools tells you what to target and how you rank for it. Sitebulb tells you why a site might be underperforming technically, and a serious practitioner often needs both.
Mangools | Sitebulb | |
|---|---|---|
| Starting price (they differ) | From $37.70 | From $18 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export |
Five SEO tools that do not need a manual
Mangools is KWFinder and four siblings sold together, and its reason to exist is that the serious suites are overwhelming for anybody who is not doing SEO full time. Keyword difficulty is one number you can act on, the SERP view shows who you would have to beat, and the rank tracker keeps score. Limits are per day rather than generous. An agency running client reporting at volume will hit the ceiling and know it.
Our note
Buy this for the interface, which is the only real reason to pick it over a cheaper suite with deeper data. The per-day request caps are the thing that will actually stop you, so count a normal week's lookups before assuming Basic is enough.
A crawler that explains what it found
Sitebulb crawls a site and returns prioritised issues with an explanation of why each one matters, which is the difference between this and a spreadsheet of URLs. Crawl maps draw the structure of a site as a picture. JavaScript rendering is on every plan rather than reserved for the dearest. The desktop product audits ten thousand URLs at the entry tier, so anybody auditing a large site is looking at the cloud version instead.
Pick Mangools if the work is finding keywords, watching the SERP and tracking rank, in an interface built for someone doing SEO alongside other jobs rather than full time. Basic is $37.70 a month on the annual plan, with per-day caps that an agency running client audits at volume will hit quickly.
Pick Sitebulb if the question is technical: why pages are not indexing, what is broken in the site structure, where duplicate content is hiding. Lite is $18 a month for one user and 10,000 URLs an audit, cheaper than Mangools, though it does no keyword research or rank tracking at all. A site with faceted navigation or a large archive can pass 10,000 URLs faster than it sounds.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Their cut | None | None |
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| Runs on (they differ) | Web | macOS, Windows |
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| Covers | SEO & Discovery | SEO & Discovery |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Check your URL count before choosing Lite, because 10,000 sounds generous and a site with faceted navigation or a large archive passes it without anybody noticing. The explanations are the reason to buy this over a cheaper crawler, and they are worth most to whoever is still learning what the findings mean.