Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Mailchimp | Zaap | |
|---|---|---|
| Starting price | From $20 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Web |
| Covers | Email Marketing & Automation, Newsletter & Email | Link in Bio, Digital Products & Storefronts, Email Marketing & Automation |
| Works with | Nothing in particular | TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Only on this side
A bio link with a shop and a mailing list
Zaap is a link-in-bio page that also sells digital products and sends the email, so an audience arriving from a profile can be captured and sold to without a second subscription underneath. The free plan builds the page and collects addresses. Paying removes the Zaap branding and turns on the store, the blog and the sending.
Our note
The reason to pay for this over Linktree is the mailing list, because an address you own outlives a platform's algorithm and a bio link does not. If nothing is being sold and no list is being built, the free tiers elsewhere are the same product.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.