Growing an audience
Running the business
Both cover link in bio. Here is what separates them on price, billing, what you can take with you, and coverage.
| Linktree | Pillar | |
|---|---|---|
| Starting price | From $5 | From $29 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 5% of what you earn |
| Runs on | Not stated | Web |
| Covers | Link in Bio | Link in Bio, Brand Deals & Sponsorships, Digital Products & Storefronts |
| Works with | TikTok, Instagram | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
The link in bio page most people already recognise
Linktree is fast to set up and understood by every audience, which is most of its value. Payments, email capture and basic analytics are all there now. Customization is limited unless you pay.
Our note
Fine, and rarely the best answer. Beacons does more for the same money and beehiiv or Kit do the audience part properly; Linktree wins on the one thing that is hard to buy, which is that your followers already know what it is.
Only on this side
A creator store, media kit and booking page
Pillar puts the storefront, the media kit and the calendar behind one link, and the media kit updates itself from connected accounts rather than waiting for somebody to rebuild a PDF. Digital products, bookings and invoices are all sold from the same page. The seller fee on the entry plan is the thing to check against what you expect to sell.
Our note
Work out the seller fee before choosing the cheap plan. Past about $1,400 of monthly sales the 5 percent on Creator costs more than the jump to Entrepreneur, and the media kit gets better at the same time.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.