Making the work
Growing an audience
Running the business
Linktree is a list of links edited from any device, free with paid tiers from around $5 a month for customization. Milkshake is built as a phone app rather than a website, swipeable cards instead of a list, with free hosting forever and selling digital files through Stripe included on the free plan. The axis is format and where it gets built: Linktree is the familiar list anyone recognises, and Milkshake is a story-like format made entirely on a phone with no desktop editor at all.
The link in bio page most people already recognise
A link in bio site you build on your phone
Linktree | Milkshake | |
|---|---|---|
| Starting price (they differ) | From $5 | From $2.99 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | None |
| API |
The link in bio page most people already recognise
Linktree is fast to set up and understood by every audience, which is most of its value. Payments, email capture and basic analytics are all there now. Customization is limited unless you pay.
Our note
Fine, and rarely the best answer. Beacons does more for the same money and beehiiv or Kit do the audience part properly; Linktree wins on the one thing that is hard to buy, which is that your followers already know what it is.
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A link in bio site you build on your phone
Milkshake is built as a phone app rather than a website with a mobile view, so the whole thing is thumb-sized cards you swipe between while sitting on a bus. Hosting is free forever and the free plan carries unlimited links. Everything happens on the phone, which means there is no desktop editor when you want to write anything long.
Choose Linktree if a plain, instantly recognisable list of links is what the audience expects, and editing from a desktop matters. The free plan is enough for most people, with paid tiers from around $5 a month for customization and branding removal.
Choose Milkshake if the audience is Instagram or TikTok-first and a swipeable, story-like page fits better than a list, since the whole editor lives on the phone. Selling digital files through Stripe is included on the free plan, and Pro at $5 a month billed yearly adds a year of analytics with export and lower selling fees.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Data export | Not stated | Not stated |
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| Their cut | Not stated | Not stated |
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| Runs on | Not stated | iOS, Android |
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| Covers | Link in Bio, Analytics, Digital Products & Storefronts | Link in Bio, Website Builders |
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| Works with | Instagram, TikTok | Instagram, TikTok |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Only on this side