Making the work
Growing an audience
Running the business
Both cover video editing. Here is what separates them on price, billing, what you can take with you, and coverage.
A film editor with a free tier and no time limit
Animated explainers from templates
Lightworks | Powtoon | |
|---|---|---|
| Starting price (they differ) | From $13.99 | From $15 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing (they differ) | Monthly or annual | Annual only |
| Free trial | Not stated | None |
| API | Not stated | Not stated |
A film editor with a free tier and no time limit
Lightworks has been cutting feature films since long before the web, and the free tier is the whole editor at a capped export resolution with no trial clock on it. Paying raises the export ceiling and opens the formats a delivery spec actually asks for. Three ways to pay sit on the same page, including a single payment for anybody who does not want another monthly line. The interface comes from broadcast rather than from the web, so the first afternoon is spent learning it.
Our note
Take the free tier seriously here, because it is the whole editor rather than a crippled demo and the export ceiling is the only real limit. If the interface does not click within a week it never will, and DaVinci Resolve gives away more for the same money.
Animated explainers from templates
Powtoon builds the whiteboard and cartoon explainer style that training departments have used for a decade, and it has since bolted on avatars, dubbing and text to speech from other vendors. Templates carry most of the work. The house style is recognisable enough that a viewer who has seen one Powtoon will know they are watching another.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | None | None |
|---|
| Runs on (they differ) | macOS, Windows, Linux | Web |
|---|
| Covers | Video Editing | Motion Graphics & Animation, Video Editing |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.