Growing an audience
Running the business
Both cover digital products & storefronts. Here is what separates them on price, billing, what you can take with you, and coverage.
| Lemon Squeezy | Omnisend | |
|---|---|---|
| Starting price | Free | From $11.20 |
| Pricing model | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Usage-based | Monthly or annual |
| Free trial | Not stated | None |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | 5% of what you earn | Not stated |
| Runs on | Not stated | Web |
| Covers | Digital Products & Storefronts, Creator Finance, Monetization & Payments | Email Marketing & Automation, Digital Products & Storefronts |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Digital product sales with the tax handled
Lemon Squeezy acts as merchant of record, so sales tax and EU VAT stop being your problem. That alone justifies the fee for anyone selling internationally. Subscriptions, licence keys and affiliates are all included.
Our note
Worth the 5 percent the first time an EU VAT return would otherwise be yours to file. Against Gumroad it is half the rate and more setup, which is a good trade at any real volume.
Only on this side
Email and SMS for people selling products
Omnisend is built around a shop rather than a newsletter: abandoned-cart flows, product recommendations in the email, and SMS on the same automation. For a creator selling merch or digital products through Shopify it does the job that a general email tool leaves to plugins. The free plan is 500 emails a month, which is a test rather than a starting point.
Our note
The comparison the page invites is Klaviyo, and on price it wins that argument at small list sizes. The real question is whether your store is on a platform it integrates with, which decides how much of the automation actually fires.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.