Leadpages vs Wix Comparison 2026
Both cover landing pages & funnels and website builders. Here is what separates them on price, billing, what you can take with you, and coverage.
Landing pages with the testing built in
A site you can build without touching a template file
At a glance
- Leadpages starts cheaper, at $10.
- Only Wix has a free tier.
Side by side
Leadpages | Wix | |
|---|---|---|
| Starting price (they differ) | From $10 | From $17 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | 7 days | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Leadpages
Landing pages with the testing built in
Leadpages has been doing conversion pages long enough that the templates are tuned rather than pretty, and A/B testing is included instead of sold as an upgrade. Heatmaps and traffic routing arrive at the higher tiers. The plan ladder is confusing, because two products with separate names share the same pricing page.
Wix
A site you can build without touching a template file
Wix is the drag-and-drop site builder most people try first, and for a creator who needs a home page, a booking form and a shop rather than a design system, that is usually the right instinct. Hosting, a custom domain for the first year and the AI build tools come with every paid plan. The trade is the one every hosted builder makes: the site is easy to change and hard to take with you, so the plan you pick is a longer commitment than it looks.
Our note
Choose the plan on the ecommerce and storage limits rather than the headline, since those are what force an upgrade later. If you already know you will want to control the markup, start on a builder that lets you export.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.