Leadpages vs Swipe Pages Comparison 2026
Leadpages starts at $10 a month for basic publishing, but its A/B testing does not arrive until the $99 Grow tier. Swipe Pages starts at $29 a month billed annually and includes split testing from the first plan, along with AMP publishing that loads faster on a phone connection. For raw entry price, Leadpages is cheaper. For testing on a budget, Swipe Pages includes at $29 what Leadpages holds back until $99.
Landing pages with the testing built in
Landing pages that build as AMP for speed
At a glance
- Leadpages starts cheaper, at $10.
- Neither has a free tier.
Side by side
Leadpages | Swipe Pages | |
|---|---|---|
| Starting price (they differ) | From $10 | From $29 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial (they differ) | 7 days | 14 days |
| API |
Leadpages
Landing pages with the testing built in
Leadpages has been doing conversion pages long enough that the templates are tuned rather than pretty, and A/B testing is included instead of sold as an upgrade. Heatmaps and traffic routing arrive at the higher tiers. The plan ladder is confusing, because two products with separate names share the same pricing page.
Only on this side
- Covers website builders
Swipe Pages
Landing pages that build as AMP for speed
Swipe Pages builds landing pages that can publish as AMP, which is the difference between a page that loads on a phone before somebody leaves and one that does not. The editor is mobile-first rather than a desktop layout squeezed down. Split testing and dynamic text replacement are on the entry plan rather than held back. It does one job, so anybody wanting a whole funnel with checkout and email attached will be buying a second tool alongside it.
Our note
Choose this over Unbounce or Leadpages specifically when mobile speed is the thing you are buying, because the AMP output is the one place it clearly wins. Time your current landing page on a real phone connection first, since if it already loads fast the rest of this is undifferentiated.
Why people weigh these two
- Swipe Pages instead of Leadpages
- Swipe Pages starts at $29, about three times Leadpages' $10, and builds every page as AMP for faster loading on mobile ad traffic.
- Leadpages instead of Swipe Pages
- Leadpages puts testing into landing pages from $10, the cheapest of the dedicated builders.
Which one should you pick
Pick Leadpages if you only need a page published cheaply, without testing, since Starter at $10 a month covers pages, blogs and a custom domain. Move to Grow at $99 a month once split testing, traffic routing and heatmaps actually matter, since none of those live on the cheaper tiers.
Pick Swipe Pages if mobile load speed and split testing both matter from day one and you would rather pay $29 once than jump from $10 to $99 later. Its own listing names this the reason to choose it over Leadpages specifically: the AMP output is the one place it clearly wins, so time your current page on a real phone connection before deciding which of these two solves your problem.
Common questions
- Which is cheaper, Leadpages or Swipe Pages?
- Leadpages, at its $10 a month Starter tier, but that plan has no A/B testing. Add testing and Leadpages jumps to $99 a month, well above Swipe Pages' $29, which includes split testing from its entry plan.
- Does Leadpages publish pages as AMP like Swipe Pages does?
- No, AMP publishing is specific to Swipe Pages, and its own listing calls this the clear reason to pick it over Leadpages when mobile load speed on paid traffic is the deciding factor.
- Which one includes split testing at the lowest price?
- Swipe Pages, at $29 a month for its entry Startup plan. Leadpages holds split testing back until the $99 Grow tier, a much larger jump from its $10 starting price.
- Do both offer a free trial?
- Yes. Leadpages offers seven days and Swipe Pages offers 14, described as full featured with nothing gated during it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.