Leadpages vs OptinMonster Comparison 2026
Both cover landing pages & funnels. Here is what separates them on price, billing, what you can take with you, and coverage.
Landing pages with the testing built in
Popups and opt-ins with exit-intent targeting
At a glance
- Leadpages starts cheaper, at $10.
- Neither has a free tier.
Side by side
Leadpages | OptinMonster | |
|---|---|---|
| Starting price (they differ) | From $10 | From $210 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | 7 days | Not stated |
| API | Yes | Not stated |
| Data export |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Leadpages
Landing pages with the testing built in
Leadpages has been doing conversion pages long enough that the templates are tuned rather than pretty, and A/B testing is included instead of sold as an upgrade. Heatmaps and traffic routing arrive at the higher tiers. The plan ladder is confusing, because two products with separate names share the same pricing page.
Only on this side
- Covers website builders
OptinMonster
Popups and opt-ins with exit-intent targeting
OptinMonster captures email addresses from traffic a site already has, and its exit-intent trigger is the feature it built its name on: the offer appears as the pointer leaves for the tab bar. Campaigns can be aimed at a page, a referrer, a device or a returning visitor. It is a licence attached to a site rather than a platform holding the list, so the addresses go to whatever email tool is already in use. The pricing is annual and the first year is discounted, which is worth reading before budgeting.
Our note
Budget the standing $210 rather than the introductory $7, because the footnote is unambiguous that renewals are full price and that is the number you live with. Against ConvertFlow the split is clean: this targets better, that one personalises better, and only one of them needs your visitor history.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.