Growing an audience
Running the business
Both cover link in bio. Here is what separates them on price, billing, what you can take with you, and coverage.
| Later | Linktree | |
|---|---|---|
| Starting price | From $18.75 | From $5 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | None |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, iOS, Android | Not stated |
| Covers | Social Media Management, Link in Bio | Link in Bio |
| Works with | TikTok, Instagram, Pinterest, Facebook | TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Visual planning for Instagram and TikTok
Later grew up as an Instagram scheduler and still thinks in grids: the calendar shows what the profile will look like, not only when things post. Linkin.bio turns the feed into a clickable page. The free plan is gone, so the first decision is whether visual planning is worth a subscription that starts near twenty dollars a month.
Our note
There is no free plan any more, which is the thing to know if you remember the older version. Against Metricool the pricing is per social set rather than per brand, and that comparison turns as soon as there is more than one client.
Only on this side
The link in bio page most people already recognise
Linktree is fast to set up and understood by every audience, which is most of its value. Payments, email capture and basic analytics are all there now. Customization is limited unless you pay.
Our note
Fine, and rarely the best answer. Beacons does more for the same money and beehiiv or Kit do the audience part properly; Linktree wins on the one thing that is hard to buy, which is that your followers already know what it is.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.