Lasso vs Tolt Comparison 2026
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
Affiliate links that stay alive on a WordPress site
Affiliate programs for startups, priced by payout
At a glance
- Lasso starts cheaper, at $19.
- Only Lasso has a free tier.
Side by side
Lasso | Tolt | |
|---|---|---|
| Starting price (they differ) | From $19 | From $69 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | 14 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | Not stated |
| Runs on | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Lasso
Affiliate links that stay alive on a WordPress site
Lasso manages the affiliate links inside a publisher's own content: display boxes and comparison tables, plus monitoring that flags a link once the product goes out of stock or the page it pointed at disappears. It pulls performance in from the networks so earnings sit beside the posts that made them. Sites with hundreds of links are where it pays. A single review post does not need this.
Our note
Check whether the promotion is still running before paying the standing price, and check the renewal rate before treating a discounted first year as the cost. The free plan is the sensible starting point for a site whose affiliate income has not yet paid for a subscription.
Tolt
Affiliate programs for startups, priced by payout
Tolt runs an affiliate program for a subscription business: a branded portal for partners, tracking that survives a Stripe checkout, and payouts that go out automatically rather than as a monthly chore. Tiers are drawn around how much affiliates earn each month rather than how many of them there are, so recruiting widely costs nothing until the recruiting works. Affiliates and referrals are uncapped on every plan. Automatic payouts carry a processing fee on top of the subscription.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.