Kitly vs Sponsy Comparison 2026
Kitly builds a media kit from your connected social accounts and lists you in a network brands search, at $89 a year, which it states as $7.42 a month. Sponsy is the back office for a newsletter or podcast selling its own sponsorships directly: a booking calendar, invoicing and reporting, at $79 a month. They sit on opposite sides of a brand deal. Kitly helps a brand find and evaluate you. Sponsy helps you run the sale once you are already booking sponsors yourself.
At a glance
- Kitly starts cheaper, at $7.42.
- Neither has a free tier.
- Kitly bills annually only, so there is no month to try it for.
Side by side
Kitly | Sponsy | |
|---|---|---|
| Starting price (they differ) | From $7.42 | From $79 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing (they differ) | Annual only | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
Kitly
A media kit that updates itself
Kitly connects your accounts and builds the media kit from live numbers, so the deck you send a brand is not three months out of date. Campaign deliverables and reporting sit alongside it, which is the half of a brand deal that happens after the money is agreed. Creators are also listed in a network brands search. Both plans are billed by the year and the monthly equivalent is what the page quotes.
Our note
Two linked accounts on Starter is the limit worth checking against how you actually work, because a creator on Instagram, TikTok and YouTube is already past it. At under $200 a year Premium is cheap against a single brand deal, and the argument for it is the live numbers rather than the network listing.
Only on this side
- Covers analytics
- Works with YouTube
- Works with Instagram
- Works with TikTok
- Works with Facebook
Sponsy
Run newsletter sponsorships without a spreadsheet
Why people weigh these two
- Sponsy instead of Kitly
- Sponsy is built only for newsletter sponsorships rather than a media kit and campaign reports, at $79 a month with no free plan, for a creator whose brand money already comes through email.
- Kitly instead of Sponsy
- Kitly keeps a media kit that updates itself at $7, the part sponsors ask for before they book.
Which one should you pick
Pick Kitly if you want brands to find you, or if you send media kits often enough to resent rebuilding one from screenshots. A hundred and ninety dollars a year for Premium removes the two-account cap on Starter, and both plans carry a priority listing in Kitly's creator network. It suits anyone posting across more than one platform, since a single-network creator can usually screenshot their own analytics for free.
Pick Sponsy if you already sell sponsorship slots directly and the calendar, the assets and the invoices have outgrown a spreadsheet. Growth is $79 a month with no free tier, which comes to $948 a year against Kitly's $190 Premium plan, so weigh it against what an hour of your own admin is worth. A publisher whose sponsorship comes through a marketplace has that admin handled already.
Common questions
- Are Kitly and Sponsy competitors?
- Not really. Kitly builds the media kit a brand reviews before agreeing to a deal. Sponsy runs the booking calendar and invoicing after you are already selling sponsorships yourself. A newsletter selling its own ads directly could reasonably use both.
- Which one is cheaper?
- Kitly, by a wide margin. Premium is $190 a year against Sponsy's Growth plan at $79 a month, which comes to $948 a year. They do different jobs, so the comparison only matters if you are choosing between getting found and running a sale you already have.
- Does Sponsy help me find sponsors?
- No. It manages the sale once you have one: a booking calendar, sponsor assets, invoicing and reporting. Kitly is built to be found by brands searching a network, with your live follower and engagement numbers on show.
- Is there a free trial for either?
- Sponsy offers seven days with no card required. Kitly does not mention a trial, only its two annually billed plans, so trying it means paying for the smaller Starter plan first.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.