Making the work
Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
Kitly | Sponsy | |
|---|---|---|
| Starting price (they differ) | From $7.42 | From $79 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing (they differ) | Annual only | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
| Data export |
A media kit that updates itself
Kitly connects your accounts and builds the media kit from live numbers, so the deck you send a brand is not three months out of date. Campaign deliverables and reporting sit alongside it, which is the half of a brand deal that happens after the money is agreed. Creators are also listed in a network brands search. Both plans are billed by the year and the monthly equivalent is what the page quotes.
Our note
Two linked accounts on Starter is the limit worth checking against how you actually work, because a creator on Instagram, TikTok and YouTube is already past it. At under $200 a year Premium is cheap against a single brand deal, and the argument for it is the live numbers rather than the network listing.
Only on this side
Run newsletter sponsorships without a spreadsheet
Sponsy is the back office for a newsletter that sells its own advertising: a booking calendar, the assets, the invoices and the reporting a sponsor expects afterwards. Selling directly is what makes newsletter advertising worth doing, and the admin is what makes people stop. It handles the admin. Publishers running one letter will find the cheaper tier is the whole product.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Not stated |
| Their cut | Not stated | Not stated |
|---|
| Runs on (they differ) | Web, iOS, Android | Web |
|---|
| Covers | Brand Deals & Sponsorships, Analytics | Brand Deals & Sponsorships, Newsletter & Email |
|---|
| Works with | YouTube, Instagram, TikTok, Facebook | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The flat fee is the thing to weigh, because $948 a year is nothing against a healthy sponsorship business and a lot against a letter selling one slot a month. Work out what an hour of your admin costs before deciding, since that is the only saving this makes.
Only on this side