Kartra vs Ontraport Comparison 2026
Both cover email marketing & automation and landing pages & funnels. Here is what separates them on price, billing, what you can take with you, and coverage.
Courses, funnels and email with a cart attached
CRM, email and checkout in one subscription
At a glance
- Kartra starts cheaper, at $59.
- Neither has a free tier.
Side by side
Kartra | Ontraport | |
|---|---|---|
| Starting price (they differ) | From $59 | From $83 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Kartra
Courses, funnels and email with a cart attached
Kartra sells the whole stack in one subscription: pages, checkout, email, membership and the course itself, with everything wired together on arrival. The trade is stated plainly on the pricing page, because the cheapest plan takes five percent of what you sell. Contact limits are the other constraint and they bind sooner than most people expect. Anybody with an email platform they like is paying twice.
Our note
Work out the transaction fee against your expected sales before choosing Essentials, because at any real volume the dearer plan is cheaper once the percentage stops applying. Systeme.io covers similar ground on a free tier and Kajabi is the closer comparison at the top end.
Only on this side
- Covers courses & coaching
Ontraport
CRM, email and checkout in one subscription
Ontraport replaces the usual stack of a CRM, an email tool, a page builder and a payment processor with one system, which is worth it precisely when the handoffs between those are where things break. Automations can move a contact, send a message, charge a card and open a task in the same sequence. Pricing is per plan rather than per contact at the entry tier. It is a large system to learn, and anybody who only needs to send a newsletter will spend weeks configuring something they did not need.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.