Kajabi vs Kartra Comparison 2026
Both cover courses & coaching and landing pages & funnels. Here is what separates them on price, billing, what you can take with you, and coverage.
Courses, funnels and email under one roof
Courses, funnels and email with a cart attached
At a glance
- Kartra starts cheaper, at $59.
- Neither has a free tier.
Side by side
Kajabi | Kartra | |
|---|---|---|
| Starting price (they differ) | From $143 | From $59 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 5% of what you earn |
| Runs on (they differ) | Web, iOS, Android | Web |
| Covers | Courses & Coaching, Landing Pages & Funnels, Memberships & Subscriptions |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Kajabi
Courses, funnels and email under one roof
Kajabi is the expensive end of course platforms and sells the reason for it plainly: landing pages, email, checkout, community and the course itself all built by one company, so nothing has to be wired together. Coaches with a working offer tend to stay. Anybody still testing whether the offer works is paying several hundred a month to find out.
Our note
This is the expensive end of the category by a distance, and the money buys one bill and one support line rather than a better course player. Worth it once the offer is proven. An expensive way to find out whether it sells.
Only on this side
- Covers memberships & subscriptions
Kartra
Courses, funnels and email with a cart attached
Kartra sells the whole stack in one subscription: pages, checkout, email, membership and the course itself, with everything wired together on arrival. The trade is stated plainly on the pricing page, because the cheapest plan takes five percent of what you sell. Contact limits are the other constraint and they bind sooner than most people expect. Anybody with an email platform they like is paying twice.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.