Making the work
Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
UGC and creator ads, briefed and paid in one place
Run newsletter sponsorships without a spreadsheet
Insense | Sponsy | |
|---|---|---|
| Starting price (they differ) | From $500 | From $79 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 10% of what you earn | Not stated |
| Runs on | Web | Web |
| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | Brand Deals & Sponsorships, Newsletter & Email |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
UGC and creator ads, briefed and paid in one place
Insense is the heavier of the creator marketplaces: briefs, contracts, payments and the plumbing for running the resulting content as Meta partnership ads or TikTok Spark Ads. That last part is what brands pay for. Pricing starts where a solo creator stops being the customer.
Only on this side
Run newsletter sponsorships without a spreadsheet
Sponsy is the back office for a newsletter that sells its own advertising: a booking calendar, the assets, the invoices and the reporting a sponsor expects afterwards. Selling directly is what makes newsletter advertising worth doing, and the admin is what makes people stop. It handles the admin. Publishers running one letter will find the cheaper tier is the whole product.
Our note
The flat fee is the thing to weigh, because $948 a year is nothing against a healthy sponsorship business and a lot against a letter selling one slot a month. Work out what an hour of your admin costs before deciding, since that is the only saving this makes.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with | Instagram, TikTok, Facebook | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Only on this side