Infolinks vs Raptive Comparison 2026
Infolinks sets no pageview floor at all, so a small or growing site can start earning through in-text, in-frame and four other ad formats immediately, free to join with a revenue split the company does not publish. Raptive requires a site to consistently clear 25,000 pageviews a month before it will even talk to you, in exchange for rates per thousand views that run well above a self-serve network, also with an unpublished split. The axis is simple: which side of 25,000 monthly pageviews the site is actually on.
Display ads with no traffic minimum to join
Ad management for sites past 25,000 pageviews
At a glance
- Both have a genuinely free tier.
Side by side
Infolinks | Raptive | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export |
Infolinks
Display ads with no traffic minimum to join
Infolinks places in-text, in-frame and interstitial ads on sites that the managed networks will not take, because it sets no pageview floor at all. That is its whole reason to exist and it is a real one for a site that is growing. The formats are more intrusive than a standard banner, and the rate it pays is not published anywhere before you apply.
Our note
The lack of a traffic floor is the reason to list it and the reason to be careful: intrusive formats on a small site can cost more in readers than they pay. Run it against AdSense for a month and compare both the revenue and the bounce rate before keeping either.
Only on this side
- Covers monetization & payments
Raptive
Ad management for sites past 25,000 pageviews
Raptive, which was AdThrive until 2024, sells ads on behalf of sites that have enough traffic to be worth a salesperson. Rates per thousand views run well above what a self-serve network pays, and the company handles layout, video units and direct deals. The catch is the door: a site under the pageview floor cannot apply.
Why people weigh these two
- Raptive instead of Infolinks
- Raptive manages ads for sites past 25,000 pageviews, the managed step up once traffic is no longer the problem.
- Infolinks instead of Raptive
- Infolinks has no traffic minimum to join at all, open the day a site launches rather than after it clears Raptive's 25,000-pageview floor.
Which one should you pick
Pick Infolinks if the site has not reached 25,000 monthly pageviews and revenue now matters more than a pristine reading experience. Joining costs nothing and there is no application to be approved for, but the in-text and in-frame formats are more intrusive than a standard banner, worth weighing against what they actually pay.
Pick Raptive once the site consistently clears 25,000 pageviews a month with US traffic, because the rate per thousand views is the entire reason to switch. Nothing is charged to join, and Raptive also handles ad layout and testing rather than leaving placement decisions to the publisher. A YouTube-first or newsletter-first creator has no display inventory for either tool to sell.
Common questions
- What pageview minimum does each require?
- Infolinks has none stated at all, which is its whole reason to exist for a smaller site. Raptive requires a site to consistently receive at least 25,000 pageviews a month before it will accept an application.
- Which one pays a better rate?
- Raptive's rates per thousand views run well above what a self-serve network like Infolinks pays, according to its own listing. Neither company publishes its exact revenue split, so the real number only appears once you apply.
- Are the ad formats different between the two?
- Infolinks runs six formats including in-text and in-frame units that sit inside the content itself, which read as more intrusive than a standard banner. Raptive instead manages layout and testing on more conventional display placements, plus video units and direct advertiser deals.
- Can a small site under 25,000 pageviews use Raptive instead of waiting?
- No. The pageview floor is a hard requirement stated on Raptive's creator page, and a site under it cannot apply. Infolinks is the option with no floor, useful while a site is still growing toward Raptive's threshold.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.