Infogram vs Whimsical Comparison 2026
Infogram builds charts, maps and infographics that stay linked to live data, for publishing to an audience, free on the public Basic plan or from $19 a month billed yearly for private projects. Whimsical draws flowcharts, wireframes, mind maps and sticky-note boards for a team thinking through a problem, not for publishing to readers, free for three boards or $10 a month per editor with viewers always free. These solve different jobs: one turns numbers into something a reader sees, the other turns a discussion into something a team can look at together.
At a glance
- Whimsical starts cheaper, at $10.
- Both have a genuinely free tier.
Side by side
Infogram | Whimsical | |
|---|---|---|
| Starting price (they differ) | From $19 | From $10 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
Infogram
Charts and infographics tied to live data
Infogram builds charts, maps and infographics that stay connected to the data behind them, so a published graphic changes when the sheet it reads from does. Embeds behave in most content systems. The free Basic plan publishes publicly, and paying is mostly about private projects, downloads and taking the branding off.
Our note
The live data connection is the feature worth paying for, because it turns a graphic into something you do not have to remake each month. For a single static chart, Canva or a spreadsheet will get you there faster.
Only on this side
- Covers analytics
Whimsical
Diagrams where viewers cost nothing
Whimsical draws flowcharts, wireframes, mind maps and sticky-note boards in one file type rather than four applications, and it opts for speed over precision: shapes snap, connectors route themselves, and a diagram is finished before a general drawing tool has been configured. Only editors are billed, and viewers are free on every tier including the free one. Guests, team count and file size are what separate the plans. Anybody wanting pixel-exact control over a diagram will find the automatic routing gets in the way.
Why people weigh these two
- Whimsical instead of Infogram
- Whimsical covers diagrams from $10 with a free tier and charges nothing for viewers.
- Infogram instead of Whimsical
- Infogram ties charts and infographics to live data, from $19 with a free tier, when the diagram has numbers behind it.
Which one should you pick
Pick Infogram if the output is a graphic meant for readers outside the team: a newsletter chart, a public report, anything where the data changing should update the published version. The free Basic plan is enough for public projects, and $19 a month billed yearly adds private ones.
Pick Whimsical if the output is internal: a flowchart the team references, a wireframe sketched before a meeting, sticky notes from a workshop. The free plan is unusually workable, with three boards and unlimited viewers, and Pro at $10 a month per editor only charges for the people actually drawing, not the ones reading.
Common questions
- Do Infogram and Whimsical do the same job?
- No. Infogram builds data graphics meant for an audience, tied to a live spreadsheet. Whimsical draws flowcharts, wireframes and mind maps for a team working something out internally. They are rarely bought to replace each other.
- Which has the more generous free plan?
- Whimsical's is broader for team use: three boards, three teams, ten guests and unlimited viewers at no cost. Infogram's free Basic plan covers unlimited public projects but blocks anything private until a paid tier.
- How is each one priced once paid?
- Whimsical charges $10 a month per editor, with viewers free at any size. Infogram's paid tiers run $19, $67 and $149 a month billed yearly, priced by plan rather than by named seats.
- Which one keeps a graphic updated when the underlying numbers change?
- Infogram. A published chart updates automatically when the connected spreadsheet changes. Whimsical has no data-linking feature; its boards are drawn and edited by hand rather than fed by a source file.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.