Making the work
Growing an audience
Running the business
Influee runs on a monthly subscription, from $229 for 10 collaborations, plus an average $57 creator fee and a 10 percent marketplace fee that together work out to roughly $86 a video. Trend sells credit packages instead, one-time and with no platform fee on top, from $550 for up to 6 videos at about $92 each, falling to about $69 a video on its largest $3,872 package. The axis is scale: Trend starts slightly pricier per video than Influee but has no recurring bill, and undercuts Influee once a package is large enough.
UGC videos from creators, briefed and paid for
UGC videos priced per video, not per seat
Influee | Trend | |
|---|---|---|
| Starting price (they differ) | From $229 | From $550 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing (they differ) | Monthly or annual | One-time purchase |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export |
UGC videos from creators, briefed and paid for
Influee is a marketplace for commissioned user-generated video: post a brief, pick from applicants, ship the product, get files back. The subscription caps how many collaborations run at once rather than how much footage arrives. Creator fees are separate from the plan, and the marketplace takes a percentage of them on the way through.
UGC videos priced per video, not per seat
Trend sells creator content in credit packages and charges nothing for the software around it, which suits a brand that needs a batch of videos twice a year rather than a running programme. Per-video cost falls as the package grows. The smallest package is $550, so it is not a way to test the idea cheaply.
Choose Influee if a running programme with a steady, predictable monthly cap suits your production schedule better than buying in bulk, since collaborations are capped by plan rather than needing a big upfront purchase. All in, subscription plus the average creator fee and marketplace cut, that works out to roughly $86 a video at full use of the entry plan.
Choose Trend if you run a few content pushes a year rather than a continuous programme, since credits are bought once with no subscription and no platform fee added on top. The smallest package is $550 for up to 6 videos, about $92 each, more than Influee's effective rate at small scale, but the largest package brings that down to about $69 a video, cheaper than Influee once you are buying in volume.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Not stated |
| Their cut | 10% of what you earn | Not stated |
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| Runs on | Web | Web |
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| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | UGC & Creator Marketplaces, Brand Deals & Sponsorships |
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| Works with | Instagram, TikTok | Instagram, TikTok |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.