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Both cover ai video & voice and ai content tools. Here is what separates them on price, billing, what you can take with you, and coverage.
| HeyGen | Luma AI | |
|---|---|---|
| Starting price | From $29 | From $30 |
| Pricing model | Free plan, paid tiers | Paid subscription |
| Free tier | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Web |
| Covers | AI Video & Voice, AI Content Tools | AI Content Tools, AI Video & Voice |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
A presenter generated from a script, in 30 languages
HeyGen turns typed text into video of an avatar saying it, including one trained on your own face, which is how a course module or a product update gets recorded with no camera set up. Translating a finished video into other languages is the part most people buy it for. It still looks like what it is, so a video whose whole job is being trusted on camera is the wrong job for it.
Our note
Buy it for the languages rather than the avatar. Redubbing a video that already works is worth real money; generating a presenter for a channel that has none is how a feed starts to feel synthetic.
AI video and image generation with agents
Luma generates video and images, and puts an agent layer over the top so one request can run several models and hand back a set of takes instead of a single clip. Credits meter all of it and the plans differ mainly in how many you get. Commercial use is stated on the entry plan, which is not true of every generator in this category.
Our note
The agent layer is the actual reason to pick this: getting several takes back in one go maps to how generated video is really used, which is to keep going until one works. Compare the credit cost per clip against Runway before committing, because the sticker prices are not comparable on their own.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.