Growing an audience
Running the business
Both cover community platforms and memberships & subscriptions. Here is what separates them on price, billing, what you can take with you, and coverage.
| Heartbeat | Memberful | |
|---|---|---|
| Starting price | From $49 | From $49 |
| Pricing model | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes | Yes |
| Data export | Everything, in an open format | Not stated |
| Their cut | 5% of what you earn | 4.9% of what you earn |
| Runs on | Web, iOS, Android | Web |
| Covers | Community Platforms, Courses & Coaching, Memberships & Subscriptions | Memberships & Subscriptions, Community Platforms, Monetization & Payments |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
A community with courses and events built in
Heartbeat runs channels, threads, events, courses and a member directory in one place, which is the shape most creator communities end up wanting after outgrowing a Discord server. Payments run through it and it takes a cut that falls as the plan rises. There is no free plan, and a community that stops paying is deactivated rather than frozen.
Our note
Work out the transaction fee at your own revenue before comparing headline prices: at $5,000 a month collected, Grow costs less in total than Build. Against Circle and Mighty Networks this is the one with courses and events genuinely built in rather than bolted on.
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Paid memberships bolted onto a site you own
Memberful sells memberships from a site you already run rather than moving your audience to a platform, and it is the tool most WordPress publishers reach for when they start charging. One price covers everything and the money is charged on top as a percentage. Nothing is billed until a first payment comes in, so a launch that never launches costs nothing.
Our note
The 4.9 percent is the number to model, because it is charged on revenue rather than on profit: at $2,000 a month collected it is about double the subscription. Against Ghost, which takes nothing, this wins on flexibility and loses on arithmetic once you are large.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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