Growing an audience
Running the business
Both cover digital products & storefronts. Here is what separates them on price, billing, what you can take with you, and coverage.
| Gumroad | Omnisend | |
|---|---|---|
| Starting price | Free | From $11.20 |
| Pricing model | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Usage-based | Monthly or annual |
| Free trial | Not stated | None |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | 10% of what you earn | Not stated |
| Runs on | Not stated | Web |
| Covers | Digital Products & Storefronts, Monetization & Payments | Email Marketing & Automation, Digital Products & Storefronts |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Sell digital products with almost no setup
Gumroad is the fastest way to put a file behind a payment link. No store to build, no plan to choose, and a flat 10 percent on every sale. That rate is high once you are doing real volume, which is when people usually leave.
Our note
Start here, and do the arithmetic every quarter. The moment 10 percent is more than a competitor's monthly fee plus a lower rate, move. Until then nothing is simpler.
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Email and SMS for people selling products
Omnisend is built around a shop rather than a newsletter: abandoned-cart flows, product recommendations in the email, and SMS on the same automation. For a creator selling merch or digital products through Shopify it does the job that a general email tool leaves to plugins. The free plan is 500 emails a month, which is a test rather than a starting point.
Our note
The comparison the page invites is Klaviyo, and on price it wins that argument at small list sizes. The real question is whether your store is on a platform it integrates with, which decides how much of the automation actually fires.
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Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.