Growing an audience
Running the business
Both cover research & trends and seo & discovery. Here is what separates them on price, billing, what you can take with you, and coverage.
| GummySearch | Semrush | |
|---|---|---|
| Starting price | From $29 | From $139 |
| Pricing model | Free plan, paid tiers | Paid subscription |
| Free tier | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Research & Trends, SEO & Discovery | SEO & Discovery, Research & Trends |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Audience research done on Reddit
GummySearch reads Reddit for you: which subreddits your people are in, what they complain about, what they already pay for. It sorts posts into patterns rather than handing back a search results page, which is the difference between reading Reddit and researching it. The free plan is enough to find out whether your audience is there at all.
Our note
This is the cheapest honest audience research in the catalog, because the raw material is people talking without being asked. Use it before SparkToro when your market is consumer, and after it when your market is business.
Keyword and competitor research at agency depth
Semrush is the tool an SEO reaches for when they need to know what a competitor ranks for and what it is worth. Position tracking, site audits and keyword gaps are all there, along with newer reporting on how brands surface in AI answers. It costs more than most creators can justify, and the entry plan tracks five sites and 500 keywords.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.