HighLevel vs Kartra Comparison 2026
HighLevel bundles funnels, a booking calendar and a shared inbox into one account from $97 a month, with contacts and users uncapped on every tier. Kartra bundles funnels, a course platform, email and a checkout from $59 a month, cheaper on the sticker but capped at 500 contacts and carrying a 5 percent fee on everything sold. The axis is what you are building. An agency running client acquisition wants HighLevel's flat uncapped price, while somebody launching one paid course has to weigh Kartra's lower entry fee against that percentage eating into real sales.
Funnels, calendars and messages in one account
Courses, funnels and email with a cart attached
At a glance
- Kartra starts cheaper, at $59.
- Neither has a free tier.
Side by side
HighLevel | Kartra | |
|---|---|---|
| Starting price (they differ) | From $97 | From $59 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes |
HighLevel
Funnels, calendars and messages in one account
HighLevel bundles funnel pages, a booking calendar, a shared inbox for messages across channels and the automation between them, which is otherwise four subscriptions that have to be wired together. Contacts and users are uncapped on every plan, so growth does not change the bill. The dearer tiers exist to resell the whole thing to clients under your own brand. A solo creator will use a fraction of it, and that fraction costs $97 a month.
Our note
Use the fourteen days to replace something specific rather than to explore, since the breadth is what makes this both compelling and easy to waste money on. If after two weeks you are using the funnels and nothing else, a dedicated page builder is a quarter of the price.
Only on this side
- Covers dm & comment automation
- Covers scheduling & booking
Kartra
Courses, funnels and email with a cart attached
Why people weigh these two
- Kartra instead of HighLevel
- Kartra bundles courses, funnels and email with a cart for less, from $59 a month, without HighLevel's booking calendar or the multi-channel message inbox.
- HighLevel instead of Kartra
- HighLevel at $97 adds calendars and a shared message inbox to the funnels, aimed at an agency running client acquisition.
Which one should you pick
Choose HighLevel if you are running client acquisition for an agency or a coaching business and want the bill to stay flat as your list grows. Contacts and users are unlimited on the $97 Starter tier, and nothing here takes a cut of what you sell. A solo creator will use a fraction of it and pay full price for the rest.
Choose Kartra if you are launching a single paid course and want pages, checkout, email and delivery under one login for $59 a month. Do the transaction-fee math first: 5 percent of $5,000 in monthly sales is $250, more than the subscription itself, and the 500-contact cap arrives sooner than most people expect. Past that volume, a flat-fee tool works out cheaper.
Common questions
- Is HighLevel or Kartra cheaper to start?
- Kartra is cheaper on the sticker price at $59 a month against HighLevel's $97, both billed monthly. Kartra also takes 5 percent of everything sold on that entry tier, which HighLevel does not charge at all, so the real cost crosses over once monthly sales get significant.
- Does HighLevel cap the number of contacts?
- No. Contacts and users are unlimited on every HighLevel tier, including the $97 Starter plan. Kartra's entry tier caps out at 500 contacts before an upgrade is required.
- Does Kartra take a cut of what I sell?
- Yes, 5 percent on the entry tier, published on its own pricing page. HighLevel charges no transaction fee on any plan, only the flat monthly price.
- Which one includes a booking calendar?
- HighLevel does, bundled with funnels and a shared inbox in the same account. Kartra has no calendar of its own; its bundle is built around pages, checkout, email and course delivery instead.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.