FirstPromoter vs Tolt Comparison 2026
FirstPromoter is Stripe-native affiliate tracking with a branded portal on your own domain, banded by monthly affiliate revenue from $49 a month. Tolt runs a similar program but prices by how much affiliates are paid out, starting at $69 a month with unlimited affiliates on every tier and a 14-day trial. The choice comes down to which number your growth will hit first: revenue tracked or dollars paid out.
Affiliate tracking and a brandable portal
Affiliate programs for startups, priced by payout
At a glance
- FirstPromoter starts cheaper, at $49.
- Neither has a free tier.
Side by side
FirstPromoter | Tolt | |
|---|---|---|
| Starting price (they differ) | From $49 | From $69 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | 14 days |
| API | Not stated | Yes |
FirstPromoter
Affiliate tracking and a brandable portal
FirstPromoter is the other half of the Stripe affiliate duopoly, and the difference that matters is the portal: affiliates get a dashboard on your own domain with your CSS on it, rather than one that says somebody else's name. Tax forms and broadcast emails to promoters are built in. Setup asks more of you than Rewardful does.
Tolt
Affiliate programs for startups, priced by payout
Tolt runs an affiliate program for a subscription business: a branded portal for partners, tracking that survives a Stripe checkout, and payouts that go out automatically rather than as a monthly chore. Tiers are drawn around how much affiliates earn each month rather than how many of them there are, so recruiting widely costs nothing until the recruiting works. Affiliates and referrals are uncapped on every plan. Automatic payouts carry a processing fee on top of the subscription.
Our note
Work out which payout band you will land in before comparing this with a per-affiliate tool, because the tier boundary is the whole price and it moves with success rather than with effort. Pick Rewardful or FirstPromoter instead if you want Stripe-native tracking above all else; pick this if the branded partner portal is what you are buying.
Why people weigh these two
- Tolt instead of FirstPromoter
- Tolt prices itself by the payout it sends rather than a flat monthly fee, aimed at startups, on a free trial starting near $69.
- FirstPromoter instead of Tolt
- FirstPromoter tracks affiliates and gives them a brandable portal at $49.
Which one should you pick
Pick FirstPromoter if you already know your affiliate revenue will stay under the band you are paying for and want white-label controls sooner: they sit on the $99 Business tier rather than further up. It suits a subscription business treating affiliates as a real channel, with tax form collection built in for January.
Choose Tolt if this is a first affiliate program and you do not yet know how it will perform. Basic is $69 a month for unlimited affiliates up to $10,000 paid out, so recruiting broadly costs nothing until it works. Every plan opens with a 14-day trial; automatic payouts add a 2 percent fee once you reach the $99 tier.
Common questions
- Is FirstPromoter or Tolt cheaper to start?
- FirstPromoter is cheaper at the entry tier: $49 a month against Tolt's $69, both billed monthly. FirstPromoter's Starter tier covers up to $5,000 of monthly affiliate revenue tracked, while Tolt's Basic tier covers up to $10,000 paid out to affiliates, so the fair comparison depends on which number describes your program.
- Does either limit how many affiliates I can have?
- No. Tolt states affiliates and referrals are uncapped on every plan, including the $69 entry tier. FirstPromoter does not state a cap either; its tiers are bounded by affiliate revenue rather than affiliate count.
- Which one has a free trial?
- Tolt gives every plan a 14-day trial before billing starts. FirstPromoter's listing does not mention a trial, so budget for the $49 a month from the first day.
- What does the white-label portal cost on each?
- FirstPromoter's custom domain and white labelling sit on the $99 Business tier, one step up from its $49 entry price. Tolt removes its own powered-by link and adds a custom domain at $99 too, alongside automatic payouts that carry a 2 percent processing fee.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.