FirstPromoter vs Tolt Comparison 2026
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
Affiliate tracking and a brandable portal
Affiliate programs for startups, priced by payout
At a glance
- FirstPromoter starts cheaper, at $49.
- Neither has a free tier.
Side by side
FirstPromoter | Tolt | |
|---|---|---|
| Starting price (they differ) | From $49 | From $69 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | 14 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Web |
| Covers |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
FirstPromoter
Affiliate tracking and a brandable portal
FirstPromoter is the other half of the Stripe affiliate duopoly, and the difference that matters is the portal: affiliates get a dashboard on your own domain with your CSS on it, rather than one that says somebody else's name. Tax forms and broadcast emails to promoters are built in. Setup asks more of you than Rewardful does.
Tolt
Affiliate programs for startups, priced by payout
Tolt runs an affiliate program for a subscription business: a branded portal for partners, tracking that survives a Stripe checkout, and payouts that go out automatically rather than as a monthly chore. Tiers are drawn around how much affiliates earn each month rather than how many of them there are, so recruiting widely costs nothing until the recruiting works. Affiliates and referrals are uncapped on every plan. Automatic payouts carry a processing fee on top of the subscription.
Our note
Work out which payout band you will land in before comparing this with a per-affiliate tool, because the tier boundary is the whole price and it moves with success rather than with effort. Pick Rewardful or FirstPromoter instead if you want Stripe-native tracking above all else; pick this if the branded partner portal is what you are buying.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.