Growing an audience
Running the business
Both cover design & graphics. Here is what separates them on price, billing, what you can take with you, and coverage.
| Figma | Looka | |
|---|---|---|
| Starting price | From $16 | From $20 |
| Pricing model | Free plan, paid tiers | One-time purchase |
| Free tier | Yes | No |
| Billing | Not stated | One-time purchase |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, macOS, Windows | Web |
| Covers | Design & Graphics | Design & Graphics |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Interface design and prototyping in a browser
Figma is where most interface design happens now, and creators arrive at it for brand kits, thumbnails and anything a developer has to build from later. Files live in the browser and several people can be inside one at the same time without anybody emailing a version. The free Starter plan carries unlimited drafts, which covers solo work. Seats are priced by what you actually do in the file.
Our note
The free tier is genuinely enough for one person maintaining their own brand assets, and the seat split is what makes bringing in an editor or a developer affordable. Penpot is the answer if self-hosting or open formats matter to you.
A logo and brand kit from a few answers
Looka generates logo options from a business name and a handful of style choices, then sells you the files. Buying the brand kit rather than the logo alone gets business cards, social templates, letterheads and invoices built from the same mark. The one-time packages are the cheaper road if the logo is genuinely all you need. Full ownership is stated either way.
Our note
Take the $65 one-time package rather than the subscription unless you actually want the templates, because vector files are the part you will still need in two years. The generated marks are competent and rarely surprising, which is the honest trade at this price.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.