Growing an audience
Running the business
Both cover seo & discovery. Here is what separates them on price, billing, what you can take with you, and coverage.
| Exploding Topics | Moz | |
|---|---|---|
| Starting price | From $39 | From $49 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 7 days | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Research & Trends, SEO & Discovery | SEO & Discovery |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | 1 | None right now |
Trends spotted before they peak
Exploding Topics watches search and social signals and surfaces subjects on the way up, which is a different job from a keyword tool that tells you what is already big. For somebody choosing what to make next, early is the whole value. It is now a Semrush product, and the cheapest plan holds back the CSV export.
Our note
The $39 plan cannot export, so the research stays in their interface. If the point is feeding a content calendar or a spreadsheet, the real entry price is $99.
Only on this side
Rank tracking and link data from Moz Pro
Moz has been measuring domain authority since the metric was invented, and its rank tracking, link explorer and keyword research still cover what a content site needs to watch. Its free browser extension is what most people meet first. The index is smaller than Ahrefs', and the entry plan is priced for one site rather than for an agency.
Our note
The entry price is the argument, at $49 a month for a single site against what Ahrefs and Semrush charge. The link index behind it is smaller. Buy it for rank tracking and check backlinks somewhere else.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.