Encharge vs Ontraport Comparison 2026
Encharge is one thing done deeply: email built around real product events, branching and waiting on a visual flow canvas, at $79 a month billed yearly. Ontraport is nearly the same price for a completely different scope: $83 a month billed annually for a CRM, email, automation, landing pages, forms and payments all replacing four separate tools at once. The two land within four dollars of each other and could not be more different in what that money buys.
Behaviour-driven email built on a flow editor
CRM, email and checkout in one subscription
At a glance
- Encharge starts cheaper, at $79.
- Neither has a free tier.
Side by side
Encharge | Ontraport | |
|---|---|---|
| Starting price (they differ) | From $79 | From $83 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | 14 days | Not stated |
| API | Yes |
Encharge
Behaviour-driven email built on a flow editor
Encharge builds email around what somebody did in the product rather than which list they landed on, and the flow editor is where that happens: a visual canvas with branching, waits and conditions instead of a linear sequence. It reads events from the product and from the CRM, which is what makes the branching worth having. Email verification is included rather than billed. This is aimed at a software product with a funnel, so a writer with a subscriber list is paying for machinery they will never open.
Our note
Only buy this if you have product events worth branching on, because that is the entire difference between it and a $9 newsletter tool. If your segmentation is really just tags and signup source, ActiveCampaign or MailerLite will do the same job for a fraction of the price.
Ontraport
CRM, email and checkout in one subscription
Ontraport replaces the usual stack of a CRM, an email tool, a page builder and a payment processor with one system, which is worth it precisely when the handoffs between those are where things break. Automations can move a contact, send a message, charge a card and open a task in the same sequence. Pricing is per plan rather than per contact at the entry tier. It is a large system to learn, and anybody who only needs to send a newsletter will spend weeks configuring something they did not need.
Why people weigh these two
- Ontraport instead of Encharge
- Ontraport bundles a CRM and checkout into the same subscription as the email automation, starting at $83 against Encharge's $79, for a team that wants billing in the same place.
- Encharge instead of Ontraport
- Encharge at $79 branches email on what somebody did inside your product, deeper on behaviour and lighter on CRM and checkout.
Which one should you pick
Pick Encharge if email is the only piece that needs replacing, and what makes it worth the price is branching on real product usage rather than which list somebody joined. Growth is $79 a month billed yearly, and its own guidance is clear that a business with no product events to read gets nothing from this over a cheap newsletter tool. It does not replace a CRM or a checkout; it reads from them.
Pick Ontraport to replace a CRM, an email tool, a page builder and a payment processor with one system, worth it specifically when the handoffs between those separate tools are where leads get lost. Entry is $83 a month billed annually, close to Encharge's price but buying an entire stack rather than one automation layer, with extra users at $49 a month each. Anybody who only wants to send a weekly newsletter will spend a fortnight configuring a CRM they never needed.
Common questions
- Is Ontraport more expensive than Encharge?
- Barely: Ontraport's entry tier is $83 a month billed annually against Encharge Growth at $79, a four-dollar gap. Ontraport buys a full CRM, page builder and payment processor alongside email; Encharge buys only the email automation layer.
- Does Encharge include a CRM and payment processing like Ontraport?
- No. Encharge reads events from a CRM and a product rather than replacing either one; it is specifically an email flow builder. Ontraport bundles the CRM, payments, pages and forms into the same subscription as the email.
- Who should avoid Ontraport?
- Anybody who only wants to send a newsletter, by its own admission; that person will spend weeks configuring a CRM they never needed. The same warning applies to Encharge from the other direction: without real product events to branch on, its flow builder sits idle.
- How much does adding a team member cost on each?
- Ontraport states it openly: $49 a month per additional user on top of the plan price. Encharge's pricing is not broken out by seat in the same way; its tiers are Growth at $79 and a $129 tier above it, both billed yearly.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.