Encharge vs Mailchimp Comparison 2026
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
Behaviour-driven email built on a flow editor
Email marketing with the longest integration list
At a glance
- Mailchimp starts cheaper, at $20.
- Only Mailchimp has a free tier.
Side by side
Encharge | Mailchimp | |
|---|---|---|
| Starting price (they differ) | From $79 | From $20 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Encharge
Behaviour-driven email built on a flow editor
Encharge builds email around what somebody did in the product rather than which list they landed on, and the flow editor is where that happens: a visual canvas with branching, waits and conditions instead of a linear sequence. It reads events from the product and from the CRM, which is what makes the branching worth having. Email verification is included rather than billed. This is aimed at a software product with a funnel, so a writer with a subscriber list is paying for machinery they will never open.
Our note
Only buy this if you have product events worth branching on, because that is the entire difference between it and a $9 newsletter tool. If your segmentation is really just tags and signup source, ActiveCampaign or MailerLite will do the same job for a fraction of the price.
Mailchimp
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.