Elegant Themes vs Looka Comparison 2026
Both cover design & graphics. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Looka starts cheaper, at $20.
- Neither has a free tier.
Side by side
Elegant Themes | Looka | |
|---|---|---|
| Starting price (they differ) | From $89 | From $20 |
| Pricing model (they differ) | Paid subscription | One-time purchase |
| Free tier | No | No |
| Billing | Not stated | One-time purchase |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | None | None |
| Runs on | Web | Web |
| Covers | Website Builders, Design & Graphics |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Elegant Themes
Divi, on a licence for unlimited sites
Elegant Themes sells Divi, a WordPress page builder whose licence covers unlimited sites rather than counting them, which is why it has stayed in agencies for a decade. The visual editor works on the front end, so layout changes are made on the page rather than in a preview. A large marketplace of child themes and layouts sits beside it. Divi generates its own markup, and moving a site off it later means rebuilding, which is the cost nobody prices in at the start.
Our note
Buy the $89 tier unless the marketplace credit in the bundle covers something you were already going to purchase, because the bundle's saving is measured against products you may not want. Factor the rebuild cost before adopting Divi for a client site they might later take elsewhere.
Only on this side
- Covers website builders
Looka
A logo and brand kit from a few answers
Looka generates logo options from a business name and a handful of style choices, then sells you the files. Buying the brand kit rather than the logo alone gets business cards, social templates, letterheads and invoices built from the same mark. The one-time packages are the cheaper road if the logo is genuinely all you need. Full ownership is stated either way.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.