Making the work
Growing an audience
Running the business
Elegant Themes sells Divi on a licence that covers unlimited WordPress sites for $89 a year, a flat number regardless of how many sites get built on it. Elementor prices per site instead: its entry tier is $60 a year for one site with the theme builder and forms, and Advanced Solo at $84 a year adds popups and custom code, which is where its own guidance says most people actually land. A freelancer or studio building many sites gets a flatly cheaper number from Divi. Somebody building one site for years gets more targeted tiers from Elementor, popups and ecommerce widgets included one step up rather than bundled into an all-or-nothing licence.
Elegant Themes | Elementor | |
|---|---|---|
| Starting price (they differ) | From $89 | From $5 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export |
Divi, on a licence for unlimited sites
Elegant Themes sells Divi, a WordPress page builder whose licence covers unlimited sites rather than counting them, which is why it has stayed in agencies for a decade. The visual editor works on the front end, so layout changes are made on the page rather than in a preview. A large marketplace of child themes and layouts sits beside it. Divi generates its own markup, and moving a site off it later means rebuilding, which is the cost nobody prices in at the start.
Our note
Buy the $89 tier unless the marketplace credit in the bundle covers something you were already going to purchase, because the bundle's saving is measured against products you may not want. Factor the rebuild cost before adopting Divi for a client site they might later take elsewhere.
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Landing pages built inside WordPress
Pick Elegant Themes if more than a couple of WordPress sites are being built, since the $89 a year licence does not count them. The front-end visual editor suits designing by adjusting rather than specifying exact values. Know before committing that Divi generates its own markup, so moving a client's site off it later means rebuilding rather than exporting.
Pick Elementor if the WordPress install already exists and landing pages need to live at the same address rather than a second platform. Its entry tier is $60 a year for one site, but budget for Advanced Solo at $84 instead, since popups and custom CSS are the two things a landing page tends to need and the gap is two dollars a month. Remember the hosting bill sits separately from either tool; both are plugins, not platforms.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Not stated |
| Their cut | None | Not stated |
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| Runs on | Web | Web |
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| Covers | Website Builders, Design & Graphics | Landing Pages & Funnels, Website Builders |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Budget for Advanced Solo rather than Essential, because popups and custom CSS are the two things a landing page tends to need and the gap between the tiers is two dollars a month. Remember the hosting is separate: this is a plugin, and the total cost of a WordPress landing page is this plus a host.
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