Ecwid vs Sellfy Comparison 2026
Ecwid and Sellfy both have a $29 a month plan, but the ceiling is different. Ecwid's $29 Venture tier caps out at a hundred products, plus digital goods and Instagram and Facebook selling. Sellfy's $29 Starter tier caps out at $10,000 of sales a year instead, with no stated product limit and no transaction fee taken from any sale. Sellfy also prints and ships physical merchandise like shirts and mugs alongside digital downloads, which Ecwid does not do itself. Pick Sellfy for downloads plus merch under one no-fee roof. Pick Ecwid for a shop that bolts onto a site you already run.
At a glance
- Ecwid starts cheaper, at $5.
- Neither has a free tier.
Side by side
Ecwid | Sellfy | |
|---|---|---|
| Starting price (they differ) | From $5 | From $29 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes |
Ecwid
A store that bolts onto a site you already have
Ecwid adds a shop to a site that already exists rather than asking anybody to rebuild on a new platform, which is what makes it the answer when the site is fine and only the selling is missing. It will also stand on its own with an included site builder and a free subdomain. Plans are separated by product count first: ten on the cheapest, a hundred on the next. Selling through Instagram and Facebook, the mobile management app and automated tax all start one tier above the entry plan.
Our note
Count your products before choosing, because the jump from ten to a hundred is the whole difference between the first two tiers and it is not a soft limit. If the shop is going to be the main event rather than an addition, pay for Shopify or BigCommerce now instead of migrating in a year.
Only on this side
- Covers monetization & payments
Sellfy
A storefront for downloads and merch
Sellfy sells digital files, subscriptions and print-on-demand merchandise from one storefront, prints and ships the merchandise itself, and takes no cut of a sale. The plans are banded by annual sales instead, which is the trade: a flat fee that steps up as you grow rather than a percentage of everything you ever sell.
Why people weigh these two
- Sellfy instead of Ecwid
- Sellfy is a storefront for downloads and merch from $29 with a free trial, the standalone shop at small scale rather than an embed on your site.
- Ecwid instead of Sellfy
- Ecwid bolts a store onto a site you already run instead of hosting a new one, starting at $5, for somebody who does not want a separate storefront to maintain.
Which one should you pick
Ecwid is the pick for somebody whose website already exists and just needs a shop added to it, or who wants Instagram and Facebook selling built in. Venture is $29 a month for a hundred products and digital goods, with no long-term commitment.
Sellfy is the pick for a creator selling a mix of digital files, subscriptions and print-on-demand merchandise who wants one shop rather than a store plus a separate print service. Starter is also $29 a month, banded by up to $10,000 of annual sales rather than by product count, and no plan ever takes a cut of a sale.
Common questions
- Both start at $29 a month. Which gives more for the money?
- It depends on what is being sold. Ecwid's $29 Venture plan caps at a hundred products. Sellfy's $29 Starter plan has no stated product cap but is banded by up to $10,000 of sales a year instead, and it adds print-on-demand merchandise that Ecwid does not offer directly.
- Does Ecwid take a percentage of sales like some storefronts do?
- The Ecwid brief does not describe a platform transaction fee; its cost is the flat monthly subscription. Sellfy states the same thing explicitly: no plan takes a cut of a sale, a deliberate contrast to percentage-based tools like Gumroad.
- Can Sellfy print and ship physical merchandise?
- Yes, shirts, mugs and similar items are printed and shipped by Sellfy itself, in the same storefront as digital downloads and subscriptions. Ecwid's listing does not describe a built-in print-on-demand service, so merchandise would need a separate integration.
- What happens once a Sellfy shop grows past its plan's sales cap?
- It needs a higher tier: Business at $59 a month for up to $50,000 a year, or Premium at $119 for up to $200,000, each adding features like cart abandonment and affiliate marketing along the way. Ecwid's tiers step up by product count and channel features instead of by annual sales.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.