Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Drip | Mailchimp | |
|---|---|---|
| Starting price | From $39 | From $20 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | Email Marketing & Automation, Digital Products & Storefronts | Email Marketing & Automation, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Ecommerce email priced on active people
Drip is an ecommerce marketing platform that bills on how many people are active in your account and how much you send, rather than on a feature ladder. Everybody gets everything, which removes the usual argument about which tier has automations. It is aimed at stores, so a writer with a plain newsletter is paying for behaviour tracking they will never wire up.
Our note
Single-plan pricing is the appeal and the risk: nothing is withheld, and the bill moves on its own as the list grows. Model it at twice your current list size before committing, because that is the number that will arrive.
Only on this side
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.