Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Drip | EmailOctopus | |
|---|---|---|
| Starting price | From $39 | From $9 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Email Marketing & Automation, Digital Products & Storefronts | Email Marketing & Automation, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Ecommerce email priced on active people
Drip is an ecommerce marketing platform that bills on how many people are active in your account and how much you send, rather than on a feature ladder. Everybody gets everything, which removes the usual argument about which tier has automations. It is aimed at stores, so a writer with a plain newsletter is paying for behaviour tracking they will never wire up.
Our note
Single-plan pricing is the appeal and the risk: nothing is withheld, and the bill moves on its own as the list grows. Model it at twice your current list size before committing, because that is the number that will arrive.
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Email for lists that outgrew a free plan
EmailOctopus is deliberately plain: lists, campaigns, a drag-and-drop editor and simple automations, at a price that undercuts the platforms with more features than a newsletter needs. The free tier goes to 2,500 subscribers with the company's branding on every send. Reports only go back 30 days until you pay, which is the free plan's real limit rather than the subscriber count.
Our note
Against MailerLite this comes down to the free tier: 2,500 subscribers here against 1,000 there, with fewer features in return. Start here if the list is the thing growing and the automations can wait.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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