Making the work
Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
One dashboard for numbers kept in nine places
Web analytics you can host yourself and keep
Databox | Matomo | |
|---|---|---|
| Starting price (they differ) | From $64 | From $26 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | 14 days | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Everything, in an open format |
| Their cut | Not stated | None |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
One dashboard for numbers kept in nine places
Databox pulls figures out of the tools a creator business already runs and puts them on one screen, which is a different job from measuring a website. Analytics, a payment processor, an email platform and a social scheduler can all land on the same board. Data sources are the billing unit and they are what runs the bill up. The free tier is small enough to be a demonstration rather than a workflow.
Our note
List the tools you want connected before looking at the price, because five sources sounds generous until analytics, Stripe, a mailing platform and two social accounts have used them all. The free tier is a fair way to find out whether you will actually open the dashboard, which is the real question with any reporting product.
Web analytics you can host yourself and keep
Matomo answers the same questions as the analytics everybody already runs, with the difference stated on the page: the data belongs to whoever installs it. Two ways to run it sit side by side, a cloud subscription priced on monthly hits and an on-premise build that costs nothing to license. Heatmaps and session recordings are sold as additions rather than bundled. Self-hosting means owning a server and the upgrades that come with it, which is the real price of the free option.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Runs on (they differ) |
|---|
| Web |
| Web, Linux |
| Covers | Analytics | Analytics |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Take the cloud plan unless somebody on the team already runs servers, because the free version's cost is measured in maintenance rather than money. Compare against Plausible and Fathom on hits rather than features, since all three answer the same questions and only the pricing shape differs.