Making the work
Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Databox | Iconosquare | |
|---|---|---|
| Starting price (they differ) | From $64 | From $39 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Not stated | Not stated |
| Free trial | 14 days | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | None |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
One dashboard for numbers kept in nine places
Databox pulls figures out of the tools a creator business already runs and puts them on one screen, which is a different job from measuring a website. Analytics, a payment processor, an email platform and a social scheduler can all land on the same board. Data sources are the billing unit and they are what runs the bill up. The free tier is small enough to be a demonstration rather than a workflow.
Our note
List the tools you want connected before looking at the price, because five sources sounds generous until analytics, Stripe, a mailing platform and two social accounts have used them all. The free tier is a fair way to find out whether you will actually open the dashboard, which is the real question with any reporting product.
Social analytics priced by profile
Iconosquare reports on social accounts and charges by how many profiles are being watched, which is the right shape for somebody managing a handful of them and the wrong one for a single creator with a single account. Scheduling sits beside the reporting, so posting and measuring are not two subscriptions. Competitor tracking and industry benchmarks are the part agencies buy it for. Post allowances are set per plan, which matters more than it sounds for anybody publishing daily across several profiles.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Runs on | Web | Web |
|---|
| Covers | Analytics | Analytics, Social Media Management |
|---|
| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Our note
Fix your profile count before comparing tiers, because that is the axis the pricing actually turns on and the plan names distract from it. Metricool is the cheaper option at small scale, and this one earns its price when client-ready reporting is the deliverable.
Only on this side