Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| Creator.co | Passionfroot | |
|---|---|---|
| Starting price | From $199 | Free |
| Pricing model | Free trial, then paid | Free |
| Free tier | No | Yes |
| Billing | Monthly or annual | Usage-based |
| Free trial | 14 days | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | Brand Deals & Sponsorships, Creator Finance |
| Works with | YouTube, TikTok, Instagram | YouTube, LinkedIn, Substack |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Creator campaigns run for you or run yourself
Creator.co sits between a creator marketplace and an agency: the self-serve plan gives a brand the database and the workflow, and the managed one puts a team on the campaign instead. Creators join free and apply to the campaigns they fit. The three-month minimum on both plans is the detail worth reading before signing, because it makes a trial run cost more than the monthly price suggests.
Our note
The three-month minimum is the number that matters: the entry plan is really $597 to try. For creators the calculation is different and simpler, since joining costs nothing and being listed in more places is rarely a mistake.
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A booking page for brand deals and pricing
Passionfroot gives sponsors a page where they can see your rates, pick a slot and pay, instead of a fortnight of email. Invoicing and briefs are handled. It costs a creator nothing to use, and earns from a percentage of the deals it introduces.
Our note
Worth setting up while it costs nothing, since the booking page is useful even if you never touch the partner network. Weigh the 15 percent against what finding that sponsor yourself would have taken, and remember it applies for as long as the relationship does.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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