Growing an audience
Running the business
Both cover ugc & creator marketplaces and brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| Creator.co | JoinBrands | |
|---|---|---|
| Starting price | From $199 | From $99 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 12% of what you earn |
| Runs on | Web | Web |
| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | UGC & Creator Marketplaces, Brand Deals & Sponsorships |
| Works with | YouTube, TikTok, Instagram | YouTube, TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Creator campaigns run for you or run yourself
Creator.co sits between a creator marketplace and an agency: the self-serve plan gives a brand the database and the workflow, and the managed one puts a team on the campaign instead. Creators join free and apply to the campaigns they fit. The three-month minimum on both plans is the detail worth reading before signing, because it makes a trial run cost more than the monthly price suggests.
Our note
The three-month minimum is the number that matters: the entry plan is really $597 to try. For creators the calculation is different and simpler, since joining costs nothing and being listed in more places is rarely a mistake.
UGC creators booked at a fixed price
JoinBrands lists the price of a video before you brief anybody, so a campaign can be budgeted rather than negotiated one creator at a time. Content-only jobs, posting jobs and retainers all run through the same queue. The platform fee is the number to watch, because it drops four points between the free plan and the dearest one.
Our note
Do the arithmetic on the fee before subscribing, because the plans are sold as tiers and are really a volume discount. Below a few thousand a month in content spend, the free plan at 15 percent costs less than any subscription plus its lower rate.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.