Making the work
Growing an audience
Running the business
Collabstr is a marketplace: search 1.1 million creators, hire directly and pay through escrow, free with a 10 percent fee on the hire. Trend skips that fee and sells the content itself in credit packages, starting at $550 for up to six videos or fifteen photos. Collabstr suits a brand hiring here and there through the year, one creator at a time. Trend suits one buying a single batch twice a year that would rather pay per video than carry a subscription.
Hire UGC creators from a searchable marketplace
UGC videos priced per video, not per seat
Collabstr | Trend | |
|---|---|---|
| Starting price (they differ) | From $249 | From $550 |
| Pricing model (they differ) | Free plan, paid tiers | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing (they differ) | Monthly or annual | One-time purchase |
| Free trial | Not stated | Not stated |
| API | Not stated |
Hire UGC creators from a searchable marketplace
Collabstr is a directory of creators who will make content for a brand, with the brief, the payment and the escrow in one place. Browsing and hiring work on the free plan, which is unusual in this corner of the market. The paid tiers buy campaigns, analytics and a lower cut on each hire.
Our note
The free plan is the honest entry point here: it hires creators and holds the money, and the subscription mostly buys campaign tooling. Work out whether 5 percentage points off the fee beats $333 a month before upgrading.
UGC videos priced per video, not per seat
Trend sells creator content in credit packages and charges nothing for the software around it, which suits a brand that needs a batch of videos twice a year rather than a running programme. Per-video cost falls as the package grows. The smallest package is $550, so it is not a way to test the idea cheaply.
Pick Collabstr if you hire creators often enough that browsing, direct messaging and escrow protection matter more than the per-hire cost. The free plan covers all of that at a 10 percent fee, and Premium at $333 a month drops the fee to 5 percent once volume justifies it.
Pick Trend if you would rather write one brief, buy a package and get a batch of finished videos back with no subscription and no fee. Starter is $550 for up to six videos, about $92 each, falling to about $69 a video on the $3,872 Scale package. There is no way to buy a single video for less than the $550 floor.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Data export | Not stated | Not stated |
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| Their cut | Not stated | Not stated |
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| Runs on | Web | Web |
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| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | UGC & Creator Marketplaces, Brand Deals & Sponsorships |
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| Works with | Instagram, TikTok | Instagram, TikTok |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.