Making the work
Growing an audience
Running the business
ClickFunnels bundles pages, email, upsells and a course platform for $97 a month, or $81 billed annually. Leadpages does only the pages, with A/B testing included rather than sold as an upgrade, starting at $10 a month for the publishing tier and rising to $99 for the optimisation tier with heatmaps and traffic routing. If a page builder is genuinely all you need, ClickFunnels' own listing admits Leadpages will do that one job for close to a quarter of the price.
Funnels, courses and email in one subscription
Landing pages with the testing built in
ClickFunnels | Leadpages | |
|---|---|---|
| Starting price (they differ) | From $97 | From $10 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Yes |
Funnels, courses and email in one subscription
ClickFunnels sells the whole sequence rather than the page: opt-in, offer, upsell, email follow-up and a course to deliver what you sold. Everything lives in one account, which is the argument for it and also the argument against, since leaving means moving five things at once. The community around it is a large part of what people pay for.
Our note
The maths only works if you would otherwise be paying for a page builder, an email tool and a course platform separately. If you already have two of the three, Unbounce or Leadpages will do the pages for a quarter of the money.
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Landing pages with the testing built in
Leadpages has been doing conversion pages long enough that the templates are tuned rather than pretty, and A/B testing is included instead of sold as an upgrade. Heatmaps and traffic routing arrive at the higher tiers. The plan ladder is confusing, because two products with separate names share the same pricing page.
Buy ClickFunnels if the course, the email list and the upsell sequence all need to live in one account, for $97 a month. Leaving later means moving several tools at once, which is the trade for having them together now.
Buy Leadpages if you just need a landing page that converts, with split testing built in rather than billed separately. The Pro tier at $29 a month does the page-building job ClickFunnels charges $97 for, once email and courses are stripped out of the comparison. Anybody running paid traffic to a single offer should start here rather than paying for a whole funnel suite around one page.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Yes |
| Data export | Not stated | Not stated |
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| Their cut | Not stated | Not stated |
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| Runs on | Web | Web |
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| Covers | Landing Pages & Funnels, Courses & Coaching, Email Marketing & Automation | Landing Pages & Funnels, Website Builders |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
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