ClickFunnels vs Kartra Comparison 2026
ClickFunnels starts at $97 a month, or $81 billed annually, for funnels, 50,000 emails and three courses with no cut taken from what you sell. Kartra's entry tier looks cheaper at $59 a month, but it caps contacts at 500 and takes a 5 percent transaction fee on every sale, which turns into real money fast: $250 a month on $5,000 of sales alone. The lower sticker price is not the whole story once actual revenue enters the picture.
Funnels, courses and email in one subscription
Courses, funnels and email with a cart attached
At a glance
- Kartra starts cheaper, at $59.
- Neither has a free tier.
Side by side
ClickFunnels | Kartra | |
|---|---|---|
| Starting price (they differ) | From $97 | From $59 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
ClickFunnels
Funnels, courses and email in one subscription
ClickFunnels sells the whole sequence rather than the page: opt-in, offer, upsell, email follow-up and a course to deliver what you sold. Everything lives in one account, which is the argument for it and also the argument against, since leaving means moving five things at once. The community around it is a large part of what people pay for.
Our note
The maths only works if you would otherwise be paying for a page builder, an email tool and a course platform separately. If you already have two of the three, Unbounce or Leadpages will do the pages for a quarter of the money.
Kartra
Courses, funnels and email with a cart attached
Kartra sells the whole stack in one subscription: pages, checkout, email, membership and the course itself, with everything wired together on arrival. The trade is stated plainly on the pricing page, because the cheapest plan takes five percent of what you sell. Contact limits are the other constraint and they bind sooner than most people expect. Anybody with an email platform they like is paying twice.
Why people weigh these two
- Kartra instead of ClickFunnels
- Kartra bundles courses, funnels and email with a cart attached, the same all-in-one bet at a lower $59 entry price.
- ClickFunnels instead of Kartra
- ClickFunnels bundles funnels, courses and email the same way, from $97 after a trial against Kartra's $59, a pricier all-in-one bet at the entry tier.
Which one should you pick
Buy ClickFunnels if you want a flat bill with no percentage taken from what you sell, and 10,000 contacts before the next tier. At $97 a month it costs more upfront than Kartra's entry plan, but there is no transaction fee eating into revenue as sales grow.
Buy Kartra if your sales volume is low enough that 5 percent of it is genuinely less than the $38-a-month gap in the subscriptions, or if 500 contacts is enough room for your list. Run the fee against your expected monthly sales before choosing Kartra's entry tier, since at any real volume the dearer Starter plan or ClickFunnels itself works out cheaper once a flat percentage stops applying.
Common questions
- Is Kartra cheaper than ClickFunnels?
- The subscription is: $59 a month against ClickFunnels' $97. Kartra's entry tier also takes a 5 percent transaction fee on everything you sell, which ClickFunnels does not charge at all, so the real cost depends on your sales volume.
- How many contacts does Kartra's cheapest plan hold?
- 500, on the $59-a-month entry tier. ClickFunnels' entry plan holds 10,000 contacts for $97, twenty times the room for roughly 60 percent more money.
- Does ClickFunnels take a cut of what I sell?
- No, ClickFunnels charges a flat monthly fee with no stated transaction fee. Kartra's entry tier takes 5 percent of sales on top of its $59 subscription.
- At what sales volume does Kartra's fee outweigh its cheaper subscription?
- Around $760 a month, back-of-envelope. Kartra saves $38 a month on the subscription against ClickFunnels, and 5 percent of $760 is that same $38, so past that sales volume the fee is costing more than the cheaper subscription saves.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.