ClickFunnels vs Kartra Comparison 2026
Both cover landing pages & funnels and courses & coaching. Here is what separates them on price, billing, what you can take with you, and coverage.
Funnels, courses and email in one subscription
Courses, funnels and email with a cart attached
At a glance
- Kartra starts cheaper, at $59.
- Neither has a free tier.
Side by side
ClickFunnels | Kartra | |
|---|---|---|
| Starting price (they differ) | From $97 | From $59 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
ClickFunnels
Funnels, courses and email in one subscription
ClickFunnels sells the whole sequence rather than the page: opt-in, offer, upsell, email follow-up and a course to deliver what you sold. Everything lives in one account, which is the argument for it and also the argument against, since leaving means moving five things at once. The community around it is a large part of what people pay for.
Our note
The maths only works if you would otherwise be paying for a page builder, an email tool and a course platform separately. If you already have two of the three, Unbounce or Leadpages will do the pages for a quarter of the money.
Kartra
Courses, funnels and email with a cart attached
Kartra sells the whole stack in one subscription: pages, checkout, email, membership and the course itself, with everything wired together on arrival. The trade is stated plainly on the pricing page, because the cheapest plan takes five percent of what you sell. Contact limits are the other constraint and they bind sooner than most people expect. Anybody with an email platform they like is paying twice.
Our note
Work out the transaction fee against your expected sales before choosing Essentials, because at any real volume the dearer plan is cheaper once the percentage stops applying. Systeme.io covers similar ground on a free tier and Kajabi is the closer comparison at the top end.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.