Making the work
Growing an audience
Running the business
Circle hosts a full community, spaces, courses, events and live streams, under your own branding, from $89 a month plus a fee that falls from 2 percent to 0.5 percent as the plan rises. Memberful adds paywalled memberships to a site you already run, one plan at $49 a month plus a flat 4.9 percent of what members pay, with nothing charged until the first payment lands. Circle is a destination people join. Memberful is a lock added to the door you already have.
Community software that looks like yours, not ours
Paid memberships bolted onto a site you own
Circle | Memberful | |
|---|---|---|
| Starting price (they differ) | From $89 | From $49 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes |
Community software that looks like yours, not ours
Circle gives you spaces, events, courses and live streams under your own branding and domain. It is the more configurable answer to Skool, and the price reflects that. Worth it once a community is paying for itself.
Our note
The right answer when the community has to look like it belongs to you, and an expensive one before that is true. Against Skool it is more money and more control, which is the entire difference between them.
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Paid memberships bolted onto a site you own
Memberful sells memberships from a site you already run rather than moving your audience to a platform, and it is the tool most WordPress publishers reach for when they start charging. One price covers everything and the money is charged on top as a percentage. Nothing is billed until a first payment comes in, so a launch that never launches costs nothing.
Pick Circle if the community needs its own spaces, courses and live streams rather than just a paywall on existing content. Professional is $89 a month plus a 2 percent fee, and the fee drops to 1 percent on the $199 Business plan, so a dearer plan can be partly buying its own discount back. It is the wrong first step before a community has proven anybody wants it.
Pick Memberful if a site already exists, especially on WordPress, and the only thing missing is a way to charge for access to some of it. One plan at $49 a month plus 4.9 percent of member revenue covers everything, with Stripe's own processing fee on top, and nothing bills until the first real payment. Below roughly $1,400 a month in member revenue this is the cheaper of the two; above it, Circle's lower percentage starts winning back its higher base price.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Some of it | Not stated |
|---|
| Their cut (they differ) | 2% of what you earn | 4.9% of what you earn |
|---|
| Runs on | Not stated | Web |
|---|
| Covers | Community Platforms, Courses & Coaching | Memberships & Subscriptions, Community Platforms, Monetization & Payments |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | 1 | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The 4.9 percent is the number to model, because it is charged on revenue rather than on profit: at $2,000 a month collected it is about double the subscription. Against Ghost, which takes nothing, this wins on flexibility and loses on arithmetic once you are large.
Only on this side