Growing an audience
Running the business
Both cover dm & comment automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Chatrace | Wati | |
|---|---|---|
| Starting price | From $39 | From $59 |
| Pricing model | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Annual only |
| Free trial | Not stated | 7 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | DM & Comment Automation | DM & Comment Automation, Social Media Management |
| Works with | Instagram, Facebook | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Comment and DM automation you can white label
Chatrace does the keyword-to-DM trick that Manychat made standard, at a flat price per account rather than per contact tier. The white label plan is the real difference: an agency can put its own name and domain on the whole thing and resell it. Documentation assumes you have built a flow before.
Our note
The reason to choose this over Manychat is arithmetic rather than features: at agency scale the flat per-account price beats per-contact billing, and the white label tier is something Manychat does not sell at all. For one creator on one Instagram account, Manychat is the safer buy.
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WhatsApp broadcasts and a shared team inbox
Wati sits on the official WhatsApp Business API and gives a team one inbox for it, plus broadcast campaigns and keyword automations. For a creator whose audience lives in WhatsApp groups, that is the difference between a personal phone and something two people can answer. Message charges from Meta land on top of the subscription, which is the part that surprises people.
Our note
Meta's per-message charges sit on top of the subscription and move with message category, so the $59 is a starting point rather than a bill. Whether it is worth paying is a question about where the audience already is, not about features.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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