Growing an audience
Running the business
Both cover dm & comment automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Chatfuel | Wati | |
|---|---|---|
| Starting price | From $49 | From $59 |
| Pricing model | Free plan, paid tiers | Free trial, then paid |
| Free tier | Yes | No |
| Billing | Monthly or annual | Annual only |
| Free trial | None | 7 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | DM & Comment Automation, AI Content Tools | DM & Comment Automation, Social Media Management |
| Works with | Instagram, Facebook | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | 1 | None right now |
AI agents that answer DMs and comments
Chatfuel sits in the same place as Manychat and leans harder on the AI half: rather than only matching keywords to canned replies, it will hold a conversation and try to close a sale in the DM. That suits a creator selling a product more than one collecting emails. The free tier is thin enough to be a demo.
Only on this side
WhatsApp broadcasts and a shared team inbox
Wati sits on the official WhatsApp Business API and gives a team one inbox for it, plus broadcast campaigns and keyword automations. For a creator whose audience lives in WhatsApp groups, that is the difference between a personal phone and something two people can answer. Message charges from Meta land on top of the subscription, which is the part that surprises people.
Our note
Meta's per-message charges sit on top of the subscription and move with message category, so the $59 is a starting point rather than a bill. Whether it is worth paying is a question about where the audience already is, not about features.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.