Making the work
Growing an audience
Running the business
Carrd is a page you design yourself and Pro costs $19 a year. Durable generates a working site from a sentence about the business, publishes a free version on a subdomain, and charges $22 a month for a custom domain plus invoicing and a CRM aimed at running the business, not just showing it off. Someone with a design in mind wants Carrd. Someone who needs a page live in minutes and has no time to build one wants Durable.
One-page sites that cost less than lunch
A site generated from a sentence about the business
Carrd | Durable | |
|---|---|---|
| Starting price (they differ) | From $19 | From $22 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Annual only | Not stated |
| Free trial | 7 days | Not stated |
| API | Not stated |
One-page sites that cost less than lunch
Carrd builds the single page most people actually need: a bio, a link list, a launch page, a form that collects email addresses. Three sites are free and Pro is priced by the year rather than the month, which is why it keeps winning link-in-bio arguments on price alone. A site that wants a blog or a shop outgrows it fast.
Our note
The cheapest way to stop handing out a social profile as though it were a home page. If Linktree's monthly bill is the one you keep meaning to cancel, this is the version you own.
Only on this side
A site generated from a sentence about the business
Durable generates a working site from a short description of the business, which is aimed squarely at a tradesperson or solo operator who needs a presence today and will not be maintaining one. An invoicing tool and a CRM sit beside the builder. The free tier publishes on a subdomain with monthly caps on generated images and AI chat. Anybody with a design in mind will be fighting a generator rather than using a builder.
Carrd is the cheaper choice for anybody with even a rough idea of what the page should look like. Nineteen dollars a year buys a page you actually design, and three sites are free before you pay anything. Fighting a generator to get a specific layout costs more time than building it directly.
Durable is worth the higher price, $22 a month against Carrd's $19 a year, when speed matters more than design and the buyer is a tradesperson or solo operator who will never touch a builder again. Invoicing and a CRM come bundled in, so the $22 also buys admin tools Carrd does not have. Treat it as a fast first site rather than a permanent one, and budget to move to a real builder once it has paid for itself.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | Not stated | None |
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| Runs on | Not stated | Web, iOS, Android |
|---|
| Covers | Website Builders, Landing Pages & Funnels, Link in Bio | Website Builders |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | 1 | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Buy this for speed rather than for the site, because the honest comparison is against having no web presence at all rather than against Squarespace. If you will still be running the business in a year, budget for moving to a real builder once the first version has paid for itself.